Why? Because I don't want to overpay for something and throw my money away. If you read my comment you would notice I said closer to the market price. Sure Apple can charge a slight fee, but is it really any different putting in a 8GB ram kit vs 16GB kit? I think not. They have to put in some ram whether it is 8, 16, or 32.
Warranty issues, I have no problem dealing with amazon or the manufacturer. The few times I have ever had an issue I had new sticks within a few days.
So yes I wish apple would bring the price down closer to the market average. Never said bottom barrel pricing. But closer to the norm. Their prices are outrageous and have no bearing on the market.
Double sigh...
Good - then order it yourself. No one is stopping you. Install it yourself, and deal with any warranty issues yourself. That is what you are paying Apple for, otherwise. If you don't want the hassle of doing it yourself then you have to pay someone to do it for you. If you want to save the service charges, then you get to service it yourself.
I see your double sigh, and raise you an eye-roll ...