Are you crazy? How exactly did Apple win anything? If anything this is a win for Google.
Instead of being completely cut off, they now have an app that's better than Apple's alternative, thus can mine more data as people will use it more.
Plus Apple has not only tarnished their reputation, but now have to keep maps running, crippled for years. It's likely cost them millions.
For Google, creating their own app was never going to be a challenge - they have 7,100 people working just on maps, and it shows.
I am quoting you just as an example of how this is not a black and white issue.
Apple originally made Maps with Googles data. Google and Apple wanted to add features; the price was Google access to user data. Apple unsurprisingl, did not think it was fair for its application (a default application at that) to give, or even have an option to give, information on its users away. Apple like things that use its name to be self contained and what they appear; an Apple Maps that was using google social networks and ad tracking did not fit with that so they both went their separate ways. Apple made the app they wanted; Google made the one they wanted.
This may "tarnish" Apples rep since google maps is so good, but it is nothing compared to the stink and compromise in values if they had done it the other way. Maps is not "crippled"...it just lacks data. And it will be fixed, and Apple will run it, because frankly, I am sure they want to integrate Maps into many other things as well.
Apple won by retaining their app, and lost a set of data which they now have to play catch up on. Millions to run? They make millions a day.
Google lost in that now people have to seek their GMaps, which I am sure many (but not all) will, and they lose a lot of integration on the iPhone. They won in now that it is quite public how great their maps are (again).
Frankly, this whole issue in the long run is a gray area that can be spun either way. It is not the great battle with a winner and a loser everyone likes to make it out to be. I am sure Google is quite happy they now have full access to their own map app and it will be on lots of phones gathering data. Apple can now offer their users the Maps Apple wants to offer, and can do as it pleases. Its just the way the companies work.
I used google maps for a few hours, but I got tired with the requests for log ins and no contact access. Apple Map can find what I am looking for with a more effort, but I like its integration more. I don't like using Google Apps as I disagree with their principles, so that's another bonus. I am sure Google maps will be good for a lot of people and I will recommend it without hesitation.
This whole hullabaloo about one being better is relative. For me, in SoCal, Apple maps works. I am sure in Australia and other countries Google is MUCH more complete.
But people will continue to see it the way they want to I suppose. Although I do find it disheartening (for Apple) that many of Apples apps are now in close competition, as their software used to be heads and shoulders above other offerings. Its good for me as I now have lots of good programs though.