lol good for Apple then, own 10% of the market, and remain exclusive. Why not design something better and not just thinner, and don't overprice it ($842 in china) and capture a much bigger slice of the market. It just smells of greed and laziness! Thats not the Apple Steve built.
So... Apple should flood the market with cheap crap just to get a bigger number on someone's market share graph?
Guess what... Apple doesn't care what everyone else is doing... they only wanna make great products. And that is EXACTLY what Steve Jobs wanted.
Market share is a method of measuring the entire market done by 3rd parties... usually analysts. I don't think the companies themselves even take that into consideration.
Does Honda really care where they rank on a chart in relation to Toyota?
In short... market share is just an external ranking... that has little to do with the day-to-day operations of a company.