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StarPower

macrumors member
Jul 28, 2012
63
0
VERY well deserved. Great to see him finally getting some recognition.

He has done an unthinkable job taking over the reigns of the worlds greatest company, leading it through its best year ever, all after its creator and the most pivotal and influential (read: greatest) innovator of our time passed away just weeks after he took over as CEO.

He thinks quick, acts quick, and seems to have a fire and passion for all things Apple.
 

Allenbf

macrumors 6502
Jul 7, 2012
351
0
Elsewhere, USA
since ipad and iphones are almost ubiquitous in most people's lives to a certain degree, it would be awesome to see some of the everyday life things mentioned by other posters to be tied into the apple ecosystem. Like controlling the entire home on the ipad or something along the lines of that

TV just doesn't seem interesting enough... Im doing fine without cable right now just through hulu/netflix/ipad apps offered by different stations. On top of that, the idea of buying a $2000 TV from apple just doesn't sound very appealing, and anything less of that wouldn't bring enough disruption to the industry IMO.

The only thing that would be disruptive (involving TV) would be unbundled channel options. That could be revolutionary. Otherwise, I agree with you. An Apple branded TV just doesn't have enough appeal to me based on the rumors thus far.
 

Banyan Bruce

macrumors regular
Jun 8, 2009
148
13
Devon, UK
Get the price right this time.

Many of my students are very keen to get iPad Minis but the price is simply killing them, so they are going for cheaper Samsung tabs instead. There is a real feel of recession and bout of belt tightening going on in the UK this Christmas and with future reductions in ICT spending due next year, Apple needs to consider price because value is a perceived metric tempered by the real ability to pay. :(

Apple needs to get the price point right...these kid's and their parents don't, and can't afford to, buy tablets every year and as MS discovered if you catch them early then they stick with what they know rather than change. No matter how good the alternative is, the other option has got to become onerous before they'll consider change. That's why MS office is so entrenched and Pages et al is still a very distant second in the real world. Don't blow it, Apple
 

akatsuki

macrumors regular
Sep 3, 2010
193
25
The biggest thing Cook will oversee is the "real" Apple TV. If it's as revolutionary as the iPhone was, then he can be named a true innovator.

Since Jobs reportedly "cracked it" before dying, I don't think Cook can cleanly take credit.

There are plenty of industries that are still out there to disrupt, but I don't see Apple making the impact with TV that they did with music - VOD and other services are already there and the interfaces suck, but hopefully will improve.

Cars or appliances - maybe, but not terribly exciting either. They should just do a deal with Tesla to replace that screen with an iPad and relevant apps. Sticking an iPad on the fridge just isn't that big of a deal.

Shared interactive computing - maybe something like the Surface? That would be interesting, but Apple likes to disrupt existing markets rather than create new ones.
 

louis.b

macrumors regular
Jun 24, 2012
155
0
Sydney
Thumbs up for Tim.

NOw fire the Apple geniuses who have NO idea how to fix my laptop.

----------

Many of my students are very keen to get iPad Minis but the price is simply killing them, so they are going for cheaper Samsung tabs instead. There is a real feel of recession and bout of belt tightening going on in the UK this Christmas and with future reductions in ICT spending due next year, Apple needs to consider price because value is a perceived metric tempered by the real ability to pay. :(

Apple needs to get the price point right...these kid's and their parents don't, and can't afford to, buy tablets every year and as MS discovered if you catch them early then they stick with what they know rather than change. No matter how good the alternative is, the other option has got to become onerous before they'll consider change. That's why MS office is so entrenched and Pages et al is still a very distant second in the real world. Don't blow it, Apple

What also sucks is that it looks like they dont offer education discount anymore.
 

Liquorpuki

macrumors 68020
Jun 18, 2009
2,286
8
City of Angels
Can't wait to see how Apple disrupts television

----------

Shared interactive computing - maybe something like the Surface? That would be interesting, but Apple likes to disrupt existing markets rather than create new ones.

To be fair sometimes they disrupt a small market nobody cares about and blow it up to have a huge marketspace (MP3 players, tablets). It's market creation in a sense
 

Eriden

macrumors regular
Sep 5, 2006
167
15
All the ruthlessness of Jobs. Let's see if he has any of the visionary spirit. Will be too soon to tell for several years, as Jobs was reportedly involved with strategic product decisions several years out before he passed.
 

AppleDroid

macrumors 6502a
Apr 10, 2011
631
84
Illinois
I like Tim. When he helps plan and launch the next "iThing" from the ground up successfully then I can see bestowing him with the title.
 

koban4max

macrumors 68000
Aug 23, 2011
1,582
0
Many of my students are very keen to get iPad Minis but the price is simply killing them, so they are going for cheaper Samsung tabs instead. There is a real feel of recession and bout of belt tightening going on in the UK this Christmas and with future reductions in ICT spending due next year, Apple needs to consider price because value is a perceived metric tempered by the real ability to pay. :(

Apple needs to get the price point right...these kid's and their parents don't, and can't afford to, buy tablets every year and as MS discovered if you catch them early then they stick with what they know rather than change. No matter how good the alternative is, the other option has got to become onerous before they'll consider change. That's why MS office is so entrenched and Pages et al is still a very distant second in the real world. Don't blow it, Apple

Apple's price is right. If they don't have the money, they have no business to get apple's products. Why does apple gotta hand out to folks with no money.
 

Felasco

Guest
Oct 19, 2012
372
2
Here's my 2 cents. I'd like to see Apple focus on two key elements of it's brand which are unlikely to go out of style.

1) Ease Of Use: Apple's always been about ease of use, and should keep it's eye on this ball. A key reason people don't buy stuff is often not the financial cost, but the burden of yet another thing in their life that has to be learned and managed etc. Apple may be in danger of becoming somewhat complacent here, resting on it's former laurels etc.

2 Reliability: Apple's always been sold as the quality alternative to Windows/PC and other providers. Apple's always been sold that way, but it hasn't always delivered. There are just too many technical problems for Apple to keep a solid lock on the "quality alternative" brand.

These quality control issues are often rationalized by both Apple and many Apple users and advocates too. That's a mediocre mindset that's got to go. A significant cultural shift is needed in regards to hardware reliability. Without that shift, Apple is just another manufacturer that faces the task of explaining why they're more expensive than other providers.

Apple is very focused on what's cool. Here's what's really cool.

Stuff that actually works. Stuff that doesn't break. Products that aren't shipped with a "we'll fix it in warranty" mindset.

Slow down Apple. Make it right the first time. Be the real quality alternative.
 

mr.bee

macrumors 6502a
May 24, 2007
750
468
Antwerp, belgium
I think it would be amazing of Tim Cook, to see Apple disrupt the video gaming industry with the ipad (ipod touch), imac & apple tv.

an ipad combined with an apple tv or imac is almost the same as a nintendo wii u. just turning a few more knobs and they are a true competitor. They already have an amazing itunes store to back this up!
allowing a bluetooth keyboard sets the door open for hand controllers :)

TV is predictable, go with video games :))

btw where are his printers?
 

topmounter

macrumors 68030
Jun 18, 2009
2,604
971
FEMA Region VIII
"...the legends..." Wow, they are layering the BS on pretty deep, but I guess they need to manufacture the mythology for the Wall Street crowd more quickly than he can actually earn it.

Hopefully Steve's Ghola can get beyond the creepiness sooner rather later.
 

LeoCastillo

macrumors member
Jul 26, 2010
80
43
Manila, Philippines
Time Photo

For those complaining about the photo, I believe they were trying to go to a similar style with the Obama photos.

2012poy_cook_story.jpg

lightbox_cut.jpg
lightbox_cover.jpg


I dunno, I kinda liked it.

Leo
 

chineseguy38

macrumors 6502
Sep 14, 2012
267
356
Melbourne
I'm glad Tim Cook didn't get the honour. He doesn't deserve any. He only cares of money and not like Steve Jobs focusing on user experience.
 

Eriden

macrumors regular
Sep 5, 2006
167
15
Hopefully Steve's Ghola can get beyond the creepiness sooner rather later.

Unfortunately, the official Steve Jobs clone is currently banging its head against padded walls in a secret underground Apple bunker since Apple insisted on using iSalamiri in his construction instead of importing the real thing from Myrkr.
 

kalsta

macrumors 68000
May 17, 2010
1,676
573
Australia
Anyone read the piece in TIME? I laughed so hard at those first few paragraphs.

I haven't… but I did enjoy the quotes in the article, particularly this:

He remains, like all great Apple products, a paradoxical combination of open and closed, polished and user-friendly but also sealed up tight against anybody who's curious about what's inside. You know there are reams of code churning away down there, just below the surface, but you'll never know exactly what's going on.

A clever metaphor I thought!
 
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