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Apple Releases 'I'll Be Home' iPad Mini Holiday Television Ad
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Another "Dimpled Chad"?
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For you perhaps. However, you aint the target. It's very powerful to the target audience (Mini). Who happen to be the fastest growing segment of the population.
Come on, freakin Marketing 101.
Old
Being old does not suck I am enjoying being old, and I think this song was great!!!!!
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WTF is your problem I think you need more prune juice.
Being old does not suck I am enjoying being old, and I think this song was great!!!!!
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Apple is losing steam
Why would Apple release a cheaper product to replace a more expensive product? I don't get it. Maybe it's a good idea to lower down the revenue.
This is a cheap TV ad, I don't like it..... It suggests that old man should better use an iPad. Is it because it will be too difficult for an old man to use OSX or old man has no money to buy a 27" iMac.
Why does the girl not use a full size iPad? Parents are cheap?
One more time, this is a CHEAP TV ad
WTF is your problem I think you need more prune juice.
Seemed to drag on a bit and the singing voice is maybe unnecessary? Even the grandfather was beginning to get bored or is it me. Maybe intended only for the US market anyway.
Apple is losing steam
Why would Apple release a cheaper product to replace a more expensive product? I don't get it. Maybe it's a good idea to lower down the revenue.
This is a cheap TV ad, I don't like it..... It suggests that old man should better use an iPad. Is it because it will be too difficult for an old man to use OSX or old man has no money to buy a 27" iMac.
Why does the girl not use a full size iPad? Parents are cheap?
One more time, this is a CHEAP TV ad
This makes absolutely no sense. They didn't release a cheaper product to replace a more expensive one. They are two different products with two different price points.
The commercial does not suggest anything about the old man except he wants to face time with his grand daughter and hear her sing and play.... I don't see how you can get more out of it than that. Not every one want's a huge computer darkening their desktop. You're saying her parents are cheap because she has a mini.... I bought a mini does that make me cheap? Or maybe I simply wanted a smaller iPad because it fits my lifestyle.
You made some very big generalization about a lot of things. You sound a bit snobbish because some might like the mini more than an iPad or an iPad over a iMac.
What are you talking about? Because they have fun with a good husband wife relationship they have no morals? Are you a prude or something? My wife flashes me her breasts all the time when I drive out of the driveway to work.... daylight, dark doesn't matter. You see we actually still like one another after so many years of marriage and my wife is the type to actually make me a video like that. Sorry you don't have someone in your life like that, it makes it a lot more fun to live.
Why do you think he cares? He can list all kinds of things he bought up to and including 5 27" iMacs, 10 iPads, 10 iPhone 5's ect ect. You were snobbish and he returned the favor, get over it.
You actually have a point other than making generalizations about fictitious people in commercials. My Grandfather has perfect vision at 74 years of age and he owns an iPad. Kinda blows your generalizations right out of the water huh. Oh and he is also a retired vascular surgeon so can afford pretty much anything he wants so that blows your other theories out of the water now too.
I would say apple-win is the one giving apple users a bad name. He made so many generalizations about who buys which apple products and why.
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The ad shows:
What the product looks like.
How they are compared in size.
That they come in white.
How you would use it.
That the smaller one would be more appropriate for a teen.
What it can do.
That you can use both cameras for video conferencing.
That it's a good gift idea.
Both tiny images are reversed for some reason.
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No, other way around. Unless the grandfather has screwed it up and is looking at himself by mistake (probably happens on occasion).
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You're right...but even more than that, they cast the old man and dumb kid to highlight simplicity of use, product ubiquity (includes your gift idea), etc.
They're also pushing brand marketing with the Apple ad style where the product and company get very little mention in audio, but always get the apple icon at the end.
There's nothing simple about Apple's ads. They chose the demographic target (white, middle-aged, middle class)...the sets reflect it too...notice the kid's room is painted in a modern fashion...no price is mentioned, as if that's not an issue to Apple's posh audience...
Too bad they decided to cast a girl who can't sing (or told her to sing poorly).
Samsung's ads are intentionally less serious to juxtapose with Apple's overly-simple product-focused ads.
In fact, it's probably about time Samsung parodies the old white background, cheeky symbolism Apple goes for.
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So the kid's immediate family is in Hawaii, and the old man is stuck in the Northeast?
And why not fly him out for Christmas? About what an iPad would cost...
Maybe that's the idea. Wouldn't it be better if you didn't have to smell grandpa this Christmas?
Best post i've ever read on one of these articles.
I don't think I would classify her singing as "poor". Not even close to it.
She doesn't have a beautiful voice, but she was mostly on key and her voice didn't crack.
The point was probably to have a kid singing like a kid (but not terribly).. not some girl who could be the next Aretha Franklin.
Astute observation
Brilliant! Powerful ad; no words required for this one. Sometimes less is more.....Too many ads 'talk' you to death, giving you information overload, after which, the message they're trying to convey, gets lost.
Don't be surprised when you visit a thread about an ad that people will comment on it.
It is perhaps surprising MacRumors posts Apple ads, although so much of what Apple's success lies in it's marketing, perhaps it isn't quite as surprising.
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Okay, so not a good singer...however you put it, they cast a girl who wasn't a good singer likely so people would relate. There are after all many more poor singers than gifted ones.
Huh? It's an iPad mini inset within a small subset of the pixels of an HD video. The iPad image is being represented by a couple hundred pixels either way at best. And an HD video is anything but retina anyway.
So I don't get your point. There's no image they could simulate that would look higher Rez than either device can repent on its own, unless you showed the mini display full screen. Only then would you start to see the pixels.
Reminds me of the classic game, Kingdom O' Magic and the closet Nazi shopkeeper:
"Ve have vays of making you talk...if only ve had vays of making you shut up!"
Sometimes you can't be with your family. In a few months I'm going to be living 5000 miles from my family. I'm very happy to have FaceTime to still be able to talk to them and see them.
Same to you, why do you think I care about your grandfather? Get over it
Ya, kids should tell their parents "I simply wants a smaller iPad because it fits my lifestyle." It sounds so classy. .... Few months later, kids will tell their parents "I need new eyeglasses."
In my previous post I replied to v0lume4, I said " I don't like this CHEAP Apple TV ad because it targets at little girl's parents and old man. It's not cheap to advertise on TV, can Apple come up with something better for broader audience and products? "
It's Apple PRopaganda machine
generalizes about who buys which Apple products and why, not me.