30m .. why? Lol
That's 100 feet.
Because of "noise"? #FirstWorldProblems ... mechanical HDD's are hardly annoying, and SSD is the future especially for thunderbolt.
How quickly people seem to forget.
First, they either reported this incorrectly or they've limited this release of the cable for some reason. The optical cables are, per Intel, rated at 100gb. Not 10gb.. The copper cables are limited to 10gb. Intel's whole shtick with TB was that copper was reaching it's limit in possible speeds.
Which is the other reason for these cables. Not just range, but speed.. The current TB technology is rated at 100gb with fiber, 10gb with copper+power. Per Intel and Apple, once optical cables were released, current TB tech in our systems should be able to realize the full speeds via optical cables.
We've been limited to 10gb because of the lack of a fiber version of this cable. That includes current MacBooks/iMacs/Mac Minis. So either they are running into roadblocks or taking their sweat time if they are only rating the optical cable at 10gb.
This isn't just for displays or HDD's.. this technology is a PCIe bus on TAP at 100gb.
Used for high-speed SAN, or floor to floor data connections (network), or high-speed video recording systems.. hell, think of a device/technology, and it can connect at 100gb..
This tech is ideal for heavy traffic SANs and Heavy workload workstations doing rendering..