I, like the first responder, got a Personal Articles policy from my homeowners insurance (State Farm). It costs me $55 per year for a $3000 policy on my rMBP with no deductible. I also had the same policy on my first 15" MBP (for $2000 of coverage, no deductible) I got in 2008.
When the display crapped out I reported it to my insurance company and was paid $650 for the repair (the cost through the Genius Bar). About a year or so later my wife accidentally closed a pen inside of the laptop and damaged the screen again. It also dented the top of the laptop and we also began having issues with the hinge. Apple quoted us $1300 and instead State Farm decided to close out the policy with a $1850 check and told us to buy a new laptop. Hence why I now have a retina. =D
Wow, I'm impressed. That's cheaper than Applecare. Did they increase your rate or deductible for the retina after your previous claim history?