1 year on and I am yet to find a cheap Thunderbolt portable HDD.
Cheap USB3.0 portable HDD's. Yes, everywhere.
Because this isn't what thunderbolt is intended for.
For cheap peripherals that don't require very low latency and low cpu utilization, thunderbolt is pointless.
The market for thunderbolt is quite small and there's no real killer app for it for most people.
However, it does open up a heap of new design opportunity for peripheral manufacturers. It is expensive because it can do things USB can not (and never will be able to do, due to the nature of the protocol - no matter how many GB/sec they ramp it up to), due to being an extension of the PCIe bus.
As I said, it is still early days yet.
Thunderbolt and USB are not competitors. They solve two different problems: USB for cheap high latency, high bandwidth peripherals where the user is willing to waste CPU controlling them. Thunderbolt for the high end latency sensitive devices that traditionally would have required PCIe to operate. CPU usage is minimal as the device doesn't need the CPU to babysit everything it does.
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...And the future for Apple’s ”non consumer” customers doesn’t look the brightest, does it?
Thunderbolt means that instead of needing to stick things INSIDE a machine you can run them in an external enclosure if/when required. And take your portable machine with you when they aren't required and you are on battery.