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Mike Oxard

macrumors 6502a
Oct 22, 2009
804
458
If they are looking to employ someone even less popular in the UK than John Browett was, then the guy from Starbucks would be a good choice ;)
 

Rogifan

macrumors Penryn
Nov 14, 2011
24,124
31,156
You would think with Mickey Drexler being on the board of directors this wouldn't be so difficult. He must have a contact list full of qualified candidates.
 

Undecided

macrumors 6502a
Mar 4, 2005
704
168
California
I really like the shopping experience there. I recently went to an Apple store just to get another lightning USB cable. I walked up, was greeted by an employee, I told him what I wanted, he escorted me to it, I paid him on the spot, and walked out. Very easy.

The only bummer is sometimes having to wait, typically for Geniuses.
 

Joe-Diver

macrumors 6502
Aug 2, 2009
265
0
Always hire/promote from within.

When you don't, you tell everyone that nobody is good enough for the job so we have to look outside the company.

External newhires to higher levels are rarely received well.
 

Macist

macrumors 6502a
Mar 13, 2009
784
462
I don't think Apple needs to recruit from the McRetail world at all. It should 'Think different' and innovate.
 

rdowns

macrumors Penryn
Jul 11, 2003
27,397
12,521
So the WSJ talked to a retail consultant, who happens to mention the very same names he's been hearing around for weeks, and writes a story on the purported next Apple head of Apple retail. What passes for journalism today is pathetic.
 

topmounter

macrumors 68030
Jun 18, 2009
2,604
971
FEMA Region VIII
So I'm assuming that the "Starbucks Experience" must be far better in the China / Asia Pacific regions than what it now here in the US.

Hopefully Apple can find a better path than Starbucks has in appealing to the masses. I dread the day that Apple Stores add a "gift shop" section with cheesy branded t-shirts, refrigerator magnets and glassware.
 

rmwebs

macrumors 68040
Apr 6, 2007
3,140
0
It's a simple decision really: Dont hire some tit from a UK consumer electrics branch. Every single one of them has the personality of a used car salesman, and the business accumen of a trout.
 

Glideslope

macrumors 604
Dec 7, 2007
7,928
5,360
The Adirondacks.
Yeah, but we were told, "Hey, Tim knows his stuff, he knows more than you".

Now, I am well aware Tim Cook knows infinitely more than me when it comes to the tech business.

However, as a UK consumer who's shopped in, and been burned by both Curry's and PC World, this was one topic which we were MORE than equipped to talk about.

While a good point, IMO we need to evaluate Tim during two periods.

1st: The 365 days after Steve resigned while Tim became CEO.

2nd: The period following this through today.

Tim is humane like the rest of us. None of us actually know the language in the succession plan. As far as I'm concerned Tim has been the CEO since the 1yr anniversary of Steve's death. I like what I see. :apple:

----------

It's a simple decision really: Dont hire some tit from a UK consumer electrics branch. Every single one of them has the personality of a used car salesman, and the business accumen of a trout.

Rainbow, Brook, Brown, or Lake? :apple:
 

fabian9

macrumors 65816
Nov 28, 2007
1,147
146
Bristol, UK
hey, Comet just went bust right? Maybe there is another amazing UK CEO to be picked up there to become the head of retail at Apple! :D
 

iRCL

macrumors 6502
Nov 2, 2011
284
0
If we're in dream-land then I'd suggest Apple could consider hiring someone experienced at running global front of house for a large, profitable, international luxury hotel chain.

There's the same mix of attention to costs, multiple venues to cover, dedication to quality of service, training, and bringing something intangible to the table.

- Burberry CEO Angela Ahrendts
Burberry is known for being chavtastic in the UK. I've never been to one of their shops, but they have rather a lot of discount outlets. Their Regents Street store looks nice though. Seem to be doing well in China, which is what Apple want.

- Victor Luis, president, International Group, Coach
Don't know them, but seem another high-end fashion accessories chain - like Burberry - and obviously of similar interest to Apple.

- Jeanne Jackson, president, Direct to Consumer, Nike
EDITED my former (incorrect) comment. I'll ask others - do Nike stores have the customer service you expect from Apple?

- John Culver, president, Starbucks Coffee China and Asia Pacific
Starbucks - no! Overpriced watery sugary coffee. It'll be Pepsi all over again. Note that again this is evidence Apple are interested in the China connection.

- Paul Gainer, executive vice president, Global Disney Store
Disney mainly sells through other stores, not through their own chain. Bought some Disney stuff for the kids, & it was poorly packaged inside the box. Not what I expected from an operation that had Steve Jobs on the board. But Paul seems to know the value of brand maintenance - more than our unfortunate Dixons guy.

lol you bought Disney stuff for your kids and were surprised it was in crappy packaging. I see you've failed to notice that what was inside was undoubtedly crap too. shocker
 

Moonjumper

macrumors 68030
Jun 20, 2009
2,740
2,908
Lincoln, UK
There must be people who works in Apple retail who understand why their shops work, hopefully there is someone amongst them who is capable of stepping up to lead the operation.

If not, I have only seen one other shop that matched the experience. That was in the Lego store in the Liverpool One shopping centre (in the UK, very near the Apple Store). It all seemed well planned, and more about experiencing what the brand has to offer than pushing sales, but that didn't stop the tills from keeping busy. It may have helped that I saw it in the run up to Christmas, and there was lots of energy from the kids playing around with the pick-and-mix build-your-own-character display. Who runs their shops?
 

charlituna

macrumors G3
Jun 11, 2008
9,636
816
Los Angeles, CA
He is over the CEO stuff now. When I'm working away for a while, and don't quite get the results, NOTHING is better than coming home.

I think Ron is the same. Especially with Scott the Diaper Boy gone. :apple:

Oh he is, is he. Did he tell you that over the weekend when the two of you were playing golf

Or are you presuming to speak for someone else based in some notion that if you were him that is how you would feel so it must be how he would also.
 

Boatboy24

macrumors 65816
Nov 4, 2011
1,092
1,224
1 Infinite Loop
It still baffles me that due diligence on Browett didn't turn anything up. How could they not have known what kind of organization he'd been running?
 

3N16MA

macrumors 65816
Jul 23, 2009
1,011
177
Space
Hire me! I will work for a small portion of what they paid the last guy and I'm sure I can do a better job.
 

JHankwitz

macrumors 68000
Oct 31, 2005
1,911
58
Wisconsin
Starbucks embodies the original Jobs' plan for the Apple store: A place to hang out, surf the web, and be comfortable.

What Apple stores have you visited? All our local stores are elbow to elbow, lucky if you don't get trampled to death, sardine cans. It took me almost 15 minutes to push and shove my way from the front door to the Genius Bar yesterday.

I hope that whomever they get for the job, they teach their clerks to stop pushing themselves on the customers. They should be available for questions, not latching themselves onto customers that don't want assistance. It’s bordering on harassment. No, it is harassment. I was latched by three different clerks while trying to shove my way out of the store.
 

Wiesenlooser

macrumors 6502a
Jul 9, 2010
983
1,540
Starbucks is NOT selling coffee. What they are selling is the chilled ambiance and the comfortable chairs in their stores so you can listen to some music, talk to your friends, surf the net or Work on some stuff on your Notebook.

This is not so different from the Apple Stores, where it is all about great service and just a great store experience. Which oh-so-by-accident makes you forget that you are paying for some pretty expensive stuff you actually might not need and definitely did not intend to buy before you entered the store.
 

HMI

Contributor
May 23, 2012
838
319
Whoever they hire will have to paid very well to work very hard at changing absolutely nothing!
 

olowott

macrumors 6502a
May 25, 2011
879
0
Dundee, UK
who ever gonna fit those shoes got a lot of ...... well alot of stuff to do:rolleyes:

wonder why the first guy ever left:confused:
 

LagunaSol

macrumors 601
Apr 3, 2003
4,798
0
Which oh-so-by-accident makes you forget that you are paying for some pretty expensive stuff you actually might not need and definitely did not intend to buy before you entered the store.

Yes, I'm sure people randomly wander into Apple Stores and walk out with iMacs under their arms, completely unplanned. :rolleyes:

While the shopping experience is surely paramount to the Apple Stores, I doubt they count on much impulse buying. Just like you don't wander into a Starbucks out of curiosity and just happen to end up with a coffee in your hand. Starbucks is selling coffee - just ask any of the bajillion people who grab a cup and dash, sans comfy chairs, music, or hanging out with friends.
 
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