Apple needs a new review process
I understand the fix, however apple really needs a simple "metadata" review process to help out devs. As a developer, I fear soon apple will have the same issue with app descriptions. Now app descriptions is the only that can be changed after the review process.
Currently if a developer simply wants to edit a screenshot an entire new app version will be needed. Same goes for any other type of meta data:
change an icon... submit a new app version
change the screenshots... submit a new app version
change the keywords... submit a new app version
change the description...
They need a more simple "I'm just changing some of the meta data or screenshots" review process. This will protect users from fraud while helping out devs.
For example, as part of my last app update I forgot to add a few critical keywords. Now I really want to add those missing keywords, however I'm stuck. I have to submit an entire new version of the app just to adjust the keywords. My users shouldn't have to see "app update available" when in fact it's exactly the same.
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Good point. Sometimes Apple seems to move very very slowly and not really all that intelligently. This seems an easy fix. However, I guess it will inconvenience the honest developers (which are the vast majority) as they will have to submit and get approved their new screen shots. If I were an honest developer, doing a bit of "growth hacking", I would switch out screen shots often to see if a different shot results in more downloads. I believe this is sometimes called A/B testing. If a new shot resulted in a spike in downloads, it might stay while I swap in a new one to test that. That sort of marketing will be harder now as the screen shots will be more difficult to change.
It's worse then a simple "approve their new screen shots". Devs will need to submit entire app for re-review. Changing a screenshot will require an entirely new app update. This also means that the user will think their is an actual app update when in fact it's just new screenshots.