It is said that it will launch in June alongside an updated iPhone 5, which will also feature an 8-megapixel camera. An additional iPhone update is said to be coming during the holiday season, with a 12-megapixel camera.
Who cares as long as they release it!
iPhone Max or iPhone XL sound good
Then please explain how Porsche have released pretty much the same car, (911), for 30 years running?
Math could be misinterpretation of 'Max'. Both are lame. Apple are losing focus (if these rumours are true).
Make one phone and make it the best. Don't cater to all kinds of 'demand'. Tim Cooks influence is kicking in it seems - money!
I think it's pretty much industry standard.