I am a Apple pro user, i use apple day in and day out. For me, i have never had a problem and Apple suits my lifestyle. If the iPhone is boring to you, thats not a problem, your entitled to opinion eh? Look at most of the modern phones that are competing with the iPhone. Most of them try, some do succeed to a degree, the s3 has some interesting features but this is what people forget. Most people buy into apple for a reason....build quality, ecosystem and that fact that everything works together (very well) but its not for everyone. The iPhone is without a doubt the most reliable phone on the market, most professionals will agree on that as most media and tech companies have confirmed...but again if you are bored of the iPhone and its wonderful ecosystem there is always Android. Android has got better, a lot better over the years but its still not as user friendly as it should be
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Infact, on that note i am actually quite intrigued with Windows Phone. I feel they have taken a step in the right direction, still not quite right but its good to see some nice competition from Microsoft
I prefer Windows phone to Android anyday of the week