I see it differently.
ATT isn't OFFERING this plan to us. They are allowing us to continue our current plan. Perhaps a semantic difference - but important. It's not like they are saying "Hey - we have an unlimited plan you can have but doesn't have x features or you can choose another plan that has Y features."
We're legacy. Do the new services cost more/ cause more strain - doesn't really matter. At the end of the day - ATT knows that people will either keep to their unlimited or change up. I imagine the percentage of people LEAVING ATT over this are small. And by this I mean ONLY this.
ATT isn't OFFERING this plan to us. They are allowing us to continue our current plan. Perhaps a semantic difference - but important. It's not like they are saying "Hey - we have an unlimited plan you can have but doesn't have x features or you can choose another plan that has Y features."
We're legacy. Do the new services cost more/ cause more strain - doesn't really matter. At the end of the day - ATT knows that people will either keep to their unlimited or change up. I imagine the percentage of people LEAVING ATT over this are small. And by this I mean ONLY this.
Personally I find the whole thing pointless. Let's be clear the majority of us that have unlimited data plans are never going to get rid of them as long as ATT is going to let us have them. Also let's be clear that at the end of all things we don't cost the company much more.
In order to have an unlimited plan we have to have been with the company for quite a wile now and ATT's continuing discrimination (yes it is discrimination) is well, irritating. The point we don't get is like you said ATT can get rid of the unlimited plan if they like, but for what ever reason they haven't. Now if they got rid of it that would be one thing. However that's not what's happening here. We don't understand why a company would offer something to its longer and yes vary faithful customers but continue to jab us with a stick over something so petty. Not having FaceTime over cell isn't the end of the world and it's precisely because of that we find it so stupid.
Companies make money through customers. Happy customers preach to their friends about the amazing company they get their services from thus bringing more customers and therefor money to the company. That simple formula compounds the longer a customer has been with a company.
So for a company to play these frankly pointless games isn't harmful or the end of the world by any means. We just find them stupid and thus post angry messages on forums. How does this help? Thats right it doesn't. So yes it's pointless.