Innovation.
I'm fully satisfied with the iphone 5, love it, it does everything I want it to do and couldn't be happier.
With that said as a young adult I can see the trend around me. More people are calling apple boring and outdated, and android phones are becoming "cooler" and "the phones to have"
Both the iphone 5s and 6 will be nice and all, but they need to do something over on the software side in order to make a comeback in the phone world.
I think iOS 7 will be a make it or break it deal for apple.
I disagree with iOS 7 being make-it-or-break it, but I do agree that it's time to revisit the user experience.
First, a tiny rant (not directed at this poster, BTW) - I've been using Macs since 1984. I have two operational Lisas, a NeXT Cube, etc... I'm a fan. That said, I don't know where this "Apple doesn't innovate" nonsense comes from. EVERYTHING with Apple has always been slow. There were harddrive-based MP3 players that played full color movies when the iPod was sitting there with a dinky display. Macs have always gotten incrementally faster over the years. The changes to the iMac and MacBook lines this year are some of the most dramatic ever. The iPhone 5 has a chip that PEOPLE designed. It runs circles around other phones performance-wise. In the last year, Apple introduced a retina display tablet WAY before anyone else. They introduced a future-proof connection standard that you can't break off inside the damned tablet/phone (talking to you Kindle Fire.) They have devices with a fit and finish (iPhone 5/iPad mini) that is beautiful.
What innovations is the world looking for? NFC? Okay... maybe someday it will be useful? A giant screen hardly seems innovative, but... is that what folks want? Everyone is throwing around the word "innovation" but, Apple has always been slow out the gate and introduced products that were more expensive and less feature-filled than the pundits would have you believe.
Now, I'll answer the question as to what people want... they don't want innovation. They want shiny paint. iOS 6 is great from a development perspective (yes, I develop). With the exception of longer multitasking times and some kind of widget/overlay system, there's not a whole lot you can't do... and those limitations are purely cosmetic. (It's not like Apple has to spend 5 years trying to figure out how to let your phone run Apps in the background, or let you swap out the default keyboard... they just have to let developers submit apps that do those things.)
So, if it's not the underlying OS that needs work, not the devices themselves, what is it? It's the coat of paint. Being able to make things look cool, adding more customization options, etc. That's pretty much it. I don't disagree that it's time for a makeover, but let's stop calling it "innovation" like it's some sort of life-changing experience. The closest thing anyone is doing in terms of interface innovation is Microsoft's Metro. The kludge of old and new in Windows 8 is a mess, but the UI is unique and refreshing. Of course, ask WebOS where UI innovation gets you.
At the end of the day, I want to open Mail on my device, read my mail. I want to open Evernote and type in a few notes. As long as my device lets me do that, that's what's important to me.
Since I'm just continuing to type, here's one "innovation" I'd like to see - I'd love to Siri expanded to Xcode. For every UI object, provide alternative spoken commands and spoken feedback. Allow any application to accept input and provide output through Siri. Yes, you can kludge the input-side of things right now, but I'm talking about truly integrating spoken language as the UI. Would be cool, I believe.