Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Status
Not open for further replies.

rMBP15

macrumors member
Jan 28, 2013
46
0
This would help to improve Apple's margin. I'd love to pick one up for the iPad 5!
 

newyorksole

macrumors 603
Apr 2, 2008
5,086
6,381
New York.

4kk2kk

macrumors newbie
Jan 16, 2013
12
0
$1000 for what? An iPad

Yeah, I do not think most people will buy this. I would rather buy a laptop instead, now Apple is not smart and very bad at business, and really showing "HOW HUNGARY THEY ARE"!

This shows me that they are desperate, and that is not good. Instead of having smart, methodical releases, they are jumping the gun and doing whatever.

So sad I would have bought one too and i am sure so many would have.

BUT THAT IS JUST TO MUCH MONEY FOR A TABLET!

I will skip it and I have never even had one yet! Will wait till price goes down. I am smart and methodic like apple should be. I am the ultimate hit man and only buy when right. I shoot sheep-- I am a sheep hit man.. but never a sheep.

Bye kiddies. Oh, and be smart this time around. If no one buys the price will go down, guaranteed! If you do buy then you are part of the price problem.

Peace:eek:
 

nutjob

macrumors 65816
Feb 7, 2010
1,030
508
Apple can charge whatever they want. It's up to the consumer to vote with their wallet to tell Apple what is acceptable.

Thanks for stating the obvious. But wouldn't it be nice if Apple "innovated" by making something more accessible to buyers instead of even it more unaffordable? Apple's guiding principal is to push the market to the limit of what it will bear.

How Apple prices its flash memory is a joke. I can routinely pick up flash for 50c a GB and sometimes 33c a GB at retail. Apple uses flash storage as a "hostage" marketing tactic, enabled by its closed locked-down devices.

Apple's stock price reflects that there are only so many suckers in the market, and Apple will have to find an "innovation," other than gouging the customer, soon.
 

Ubele

macrumors 6502a
Mar 20, 2008
888
332
I love how everyone begs for ANYTHING 126GB and then when it is released, there is nothing but complaining :rolleyes::eek:

There is a different group of complainers for every scenario. If Apple updates a product line only once a year, one group complains, pointing out that Android devices are updated every month or whatever. If Apple updates a product line twice a year, another group complains that "greedy Apple is milking customers," and that they no longer have the latest and greatest. If Apple had replaced the 16/32/64 GB iPad line-up with 32/64/128 and kept the price points the same, I have no doubt that some people would have complained, "That's still too expensive," others would have complained, "This is what Apple calls innovation now - upgrading the storage capacities to what they should have been on the iPad 2?," and others would have complained, "Android tablets still have better specs."

Of course, I've never complained about anything Apple has done. ;)
 

Hakone

macrumors 6502a
Oct 5, 2011
509
4
Southern California
I wonder about the timing of this release. I figured if they released it during the Holiday shopping season, they'd get a lot more buyers than now.

Production issues? Did the cost of flash memory drop at the turn of the year? Perhaps they anticipate that some people will have a fat tax return? =P
 

Dorje Sylas

macrumors 6502a
Jun 8, 2011
524
370
Yeah, I do not think most people will buy this. I would rather buy a laptop instead, now Apple is not smart and very bad at business, and really showing "HOW HUNGARY THEY ARE"!

This shows me that they are desperate, and that is not good. Instead of having smart, methodical releases, they are jumping the gun and doing whatever.

So sad I would have bought one too and i am sure so many would have.

BUT THAT IS JUST TO MUCH MONEY FOR A TABLET!

I will skip it and I have never even had one yet! Will wait till price goes down. I am smart and methodic like apple should be. I am the ultimate hit man and only buy when right. I shoot sheep-- I am a sheep hit man.. but never a sheep.

Bye kiddies. Oh, and be smart this time around. If no one buys the price will go down, guaranteed! If you do buy then you are part of the price problem.

Peace:eek:

Hardly desperation. You don't throw down another device into your chain with a extra 100 dollar price bump if your desperate. You do this when your flush and have the cushion to see if the real market will bite, not some focus groups or internal think tank.

Desperate would have been a price cut on all current models and the 128 GB 4th-gen being $699.

Still it's been far too long for Apple to keep the prices of Flash-Memory as high in there devices as its been. Especially as they are now soldiering them on the boards and making it non-upgradeable.
 

deconstruct60

macrumors G5
Mar 10, 2009
12,257
3,860
You don't need two separate chips to do this. Some of the blocks can be run in SLC mode whereas the rest would run in MLC mode, which would increase performance since programming a single bit is significantly faster than programming two. SanDisk does this with some of their SSDs, it's definitely doable in eMMC form factor as well.

Sandisk uses this for a relatively small amount of metadata and to offset need for RAM. RAM+Flash is far more equivalent to the performance level increases get with Fusion Drive than this set up.

There is marginal increase that comes as the cost of capacity. Unless packaging SLC and MLC dies into a single package is really a psudeo SLC mode and really just tossing capacity to store less data. More like the Flash equivalent of "short stroking" HDDs. Short stroking never was a performance game changer. It did far more to sell more drives than revolutionize performance.
 

LeoFio

macrumors regular
Jul 30, 2008
183
12
New York
Profits

They had to do something in an attempt to increase their year to year profits at the next earnings report. The 128GB option is pure profit for them as I'm sure they're already making out well with the 64GB one.

The logical thing would have been to drop the lowest storage capacity and bump the whole line up, which is probably what they'll do for the next generation, but that wouldn't have helped their bottom line in the meantime.

People can let Apple know how they feel about this by voting with their wallets. I won't be recommending it to anyone.
 
16GB iPad is pretty useless even for a none power user. 8GB iPod is similar too.

I have a 16GB iPad. I wouldn't exactly consider myself a power user, but I'm at the very top of the non-power users. I use my iPad pretty much every day, but I don't do a lot of actual "work" on it. I have tons of apps, some music, and some pictures. I've had 16GB for nearly 2 years (since iPad 2), and it has met me needs. Sure it is filled up and now I keep it right around 1GB free. At times it can be mildly restrictive (for some large 1GB games), but all around I made the right choice. I wouldn't want to pay the extra $100, because I really haven't needed it. Would I have used it? Sure, but it's mostly just fluff. With my iPhone 5 I decreased from 32GB (which was nearly filled to the brim) to 16GB and I haven't missed a thing.
 

Hellhammer

Moderator emeritus
Dec 10, 2008
22,164
582
Finland
Sandisk uses this for a relatively small amount of metadata and to offset need for RAM. RAM+Flash is far more equivalent to the performance level increases get with Fusion Drive than this set up.

There is marginal increase that comes as the cost of capacity. Unless packaging SLC and MLC dies into a single package is really a psudeo SLC mode and really just tossing capacity to store less data. More like the Flash equivalent of "short stroking" HDDs. Short stroking never was a performance game changer. It did far more to sell more drives than revolutionize performance.

I didn't say it should be done, just that it's possible. The issue is that phone/tablet workloads are read-centric so an SLC or even DRAM cache is rather pointless. Most of the data has to be fetched from slower MLC NAND anyway, so the benefit of a cache would be very small.
 

deconstruct60

macrumors G5
Mar 10, 2009
12,257
3,860
Hardly desperation. You don't throw down another device into your chain with a extra 100 dollar price bump if your desperate. You do this when your flush and have the cushion to see if the real market will bite, not some focus groups or internal think tank.

While desperate is the wrong adjective the assignment of "flush and cushion" is equally as off the mark. In the conference call Cook admitted that the iPad mini has lower than corporate average margins. In fact that is what the more highly speculative stock folks are pressed about; drop in margins.

This product is a margin booster. It is far more a move to remain in the "flush" status rather than are in a "happy no worries" zone.

Desperate would have been a price cut on all current models and the 128 GB 4th-gen being $699.

That is not so much desperate as a inventory flush. Apple's inventory and channel backlog are among the lowest of any of their competitors. that's a catch-22 if roll out anything late (e.g., iMac ).



Still it's been far too long for Apple to keep the prices of Flash-Memory as high in there devices as its been. Especially as they are now soldiering them on the boards and making it non-upgradeable.

You are mixing RAM and Flash. Flash has always been soldered onto iOS devices. In the Mac space all the Flash (SSD) are upgradable. It is RAM that tracked from DIMMs to soldered with retina MacBook Pros and MacBook Airs.
 

nickn

macrumors 6502
Jun 17, 2011
386
0
As already said, the cost difference between the 64 and 128GB versions is $100. As it is, I can go to Amazon, and purchase a 64GB micro SD for $60. If Apple was to purchase a million of those cards, they could easily get the price down, so why are we paying so much? On the lower end, a boost of 16GB from 16GB to 32GB is also $100, despite the fact that a 16GB micro sd card is going for less than $9 new... Apple is so full of °°°°, it isn't even funny...
 
Last edited:

currocj

macrumors 6502a
Jul 8, 2008
608
862
Earth
New Business Need?

Can't someone start ripping open ipad and soldering mem chips? Or are they proprietary? This would be a $1B type business

----------

Given this outrageous storage pricing I will only ever get the smallest iPad. I'm forced to get the mid-sized iPhone just so I don't miss a video opportunity for one of my children...
 

tdtran1025

macrumors 6502
Dec 26, 2011
275
0
AAPL will sink further because of this mentality of padding the margin. They have the winning product that would fail mass adoption.
 

Danoc

macrumors 6502a
Mar 28, 2011
623
1,220
Funny to see that in 2013 there are stil people who consider the iPad as a large toy for rich kids.

Manifestly they haven't understood the story.
 

Eidorian

macrumors Penryn
Mar 23, 2005
29,190
386
Indianapolis
Those cards are lower speed.

That would be a perfect opportunity to move the Fusion technology from MacOS X to iOS. If it works with 1TB hard drive + 128GB SSD, then it would also work with 128GB slow flash memory and 16GB fast flash memory.
You are still piping it over USB 2.0. Unless Apple dedicates a PCIe lane or adds USB 3.0 it will be just as slow. Tegra 4 is crazy by having USB 3.0 support out of the box.

What I would really like to see is them drop the number of SKUs. They should just cut their margin a little on the iPads and ONLY have cellular models. That way EVERY iPad has that potential- which I'm sure Apple gets a cut of that monthly access fee.
The price of getting the cellular modem installed is rather close to the price of the hardware itself. Most other manufacturers charge ~$129 for the luxury.
 

bbeagle

macrumors 68040
Oct 19, 2010
3,541
2,981
Buffalo, NY
In the conference call Cook admitted that the iPad mini has lower than corporate average margins. In fact that is what the more highly speculative stock folks are pressed about; drop in margins.

This product is a margin booster. It is far more a move to remain in the "flush" status rather than are in a "happy no worries" zone.

Excellent analysis.

I agree - now Apple's overall iPad profit margin can go up from say, 42% to 45% and Wall Street will be drooling over higher profit margins and AAPL stock will soar. This is one of many reasons I hate the stock market, it's so senseless to reality. Apple can have the highest record quarter of any company, but the stock plummets, they do a few stupid tweaks, then the stock will soar. It's not just Apple, it's a dumb Wall street mentality for what makes a good company.
 
Status
Not open for further replies.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.