Maybe it's for 3D content, but nobody seems to be talking about 3D TV anymore.
Please, no
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I did the same type of calculations with my Verizon FiOS package and when I broke it all down and added up all the shows I and my wife would have to buy from iTunes or Amazon, it came up substantially more expensive. Not to mention I need the sports channels which at this point are unavailable anywhere else.
People keep clamoring for ala carte pricing but I see no way of ala carte being less expensive than a package you get now from one of the providers. Be careful what you wish for. If these providers realize they can make more money ala carte they're going to be the ones laughing all the way to the bank.
As far as Apple goes I see them having the same type package deal but possibly with more attractive options. They will have to partner with one or all of the providers which in the end still means that the providers will call the shots. The movie/TV industry will not allow themselves to bow to Apple the way the music industry did. They simply will not let themselves be put under Apples thumb and they will not allow Apple to dictate terms. They are after all in the driver's seat and let's not forget that they also have the money and resources to incorporate the web into their product and maintain control.
Cable packages heavily favor sports. Non-diehard sports fans are getting ripped off