I don't even think zombie or supernatural Steve could pull that one off. They've seen what happened to their music industry cousins. They'll never want to be as under Apple's thumb as those guys. They'll do anything they can to prevent that from happening. The music deal enriched Apple at the naive music industry's expense. The video side would rather enrich themselves rather than just hand it all over to Apple. Besides some of the key video players control the crucial "last mile" by also owning the broadband business through which Apple's hypothetical super-replacement would have to flow.
I think you are suffering from partial recall. The music industry was being decimated by piracy and there was a need for an honest way to buy music thru online download. Apple stepped in to that vacuum. The iPod success story demonstrates this. Yes, Apple got them by the short hairs, but what would have been the scenario if no one offered this kind of service? We can't really know. Piracy is still rampant, but enough people pay for their music to keep the artists making albums. I have no sympathy for the music executives, they were and are pretty corrupt and took advantage of most artists. The writers now get 1/3 of the cut and if they also self publish they get 2/3 of the cut. This is way better than the way it was before. Yes, Apple gets 1/3 of the cut, but when the music execs were in charge some artists never got a dime.