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I don't really think the Apple TV should be catering to every service out there. This ain't Roku and it isn't designed to be.
Apple should be focused on making iTunes and the Cloud THE source for media content and holding those reigns means that control stems from Apple and not what a 3rd party company is going to do.
Right.... Because we all loooove Apple and really want to pay for EVERYTHING we watch and listen to, even if available elsewhere for free, or for a flat fee.
Apple should get rid of that Netflix and YouTube stuff too -- it just gives people ideas about being unfaithful to the Apple Ecosystem.