Samsung Superbowl Teaser Is Here.

MacDawg said:

Biased? So, having an opinion that doesn't align with your own makes me biased?
Perhaps I just have a different opinion on how the commercials operate
I think some of them are clever or cute, but I don't find them compelling

I happen to own a Galaxy S3, it is my work phone
I also happen to own an iPhone 5, my personal phone
So I have used both a good bit

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OK, fair enough.

But Apple has done the same thing with their commercials and Samsung has some that do show how they operate as well. I think many of their commercials show what they can do but just not that particular one and they use humor in them which is good.

If i had to guess. Since this is SAMSUNG were talking about. I think they're gonna go for the throat. Either its Samsung for business. ( but thats not as interesting) Or like I said. "the Throat". (Galaxy Note II, Galaxy S3 or i don't know maybe the Samsung Galaxy S4 since Blackberry announced its Z10 & Q10 Wednesday.

Your thoughts.??

I don't know if this is shown on television but for an online campaign, if you're talking about it, I'd say its successful.

Better call Saul.

KnightMan said:

So while Apple continues to make commercials that are just so effing boring. Samsung continues to go for the funny bone. This time taking a shot at the patent trolls.

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Patents?

Looks much more like they're simply taking a shot at atheletic brand licensing.

kdarling said:

Patents?

Looks much more like they're simply taking a shot at atheletic brand licensing.

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I definitely got a hint of them taking a shot at patents with the whole "or else they'll sue us."

Nothing in marketing is accidental. Everything is intentional. Even if it wasn't intentional, one can't help but conjure up the Apple vs. Samsung trials when the word "sue" is being related to Samsung.

onthecouchagain said:

I definitely got a hint of them taking a shot at patents with the whole "or else they'll sue us."

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I got that impression as well. Maybe it's from being on tech forums to much..

rdowns said:

May have some potential but it seems kind of silly to build an ad campaign, especially during the SB about something the vast majority of people won't know anything about. The funny will be lost on most.

That said, why do their ads never focus on the product and what it can do for you?

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I've seen the galaxy phones use s beam, nfc, playlist video sharing, multi-windows, hand gestures to do phone commands, etc. Also seen the s pen in action editing photos, drawings, etc.

I've seen the iphone do panaramic and do not disturb.

Truefan31 said:

I've seen the galaxy phones use s beam, nfc, playlist video sharing, multi-windows, hand gestures to do phone commands, etc. Also seen the s pen in action editing photos, drawings, etc.

I've seen the iphone do panaramic and do not disturb.

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..and don't forget about noise cancellation lol

Don't forget this one, where Apple implies the design of the iPhone 5 defies the laws of physics with the baffling question: "How do you make something bigger, and also smaller?"

Even figuratively, this is a pretty sad ad.

onthecouchagain said:

Don't forget this one, where Apple implies the design of the iPhone 5 defies the laws of physics with the baffling question: "How do you make something bigger, and also smaller?"

Even figuratively, this is a pretty sad ad.


YouTube: video

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Looks pretty good to me. Love all the actors in the ad.

Yet it's sad this company has to focus all their commercials circulating around Apple. It's like deep down they feel that Apple products are better and spend all their energy overcompensating with **** talk.

I think Apple's ads are more Don Draper-esque. Meaning they want to give the impression they aren't even thinking about the Koreans and that they are a non-factor to Apple.

At the end of the day it seems like Apple focus on creativity and Samsung are trying to overcompensate for something (like a chihuahua or midget).

Dmaynard83 said:

Looks pretty good to me. Love all the actors in the ad.

Yet it's sad this company has to focus all their commercials circulating around Apple. It's like deep down they feel that Apple products are better and spend all their energy overcompensating with **** talk.

I think Apple's ads are more Don Draper-esque. Meaning they want to give the impression they aren't even thinking about the Koreans and that they are a non-factor to Apple.

At the end of the day it seems like Apple focus on creativity and Samsung are trying to overcompensate for something (like a chihuahua or midget).

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What's creative about saying your phone defies the laws of physics? That's more stupidity than creativity. What's creative about touting noise cancellation...especially when it's been on smartphones for at least 4 years already? That sounds more like, not having anything else to talk about, than anything else. While Samsung shows new features like Multiple Windows on the screen, Apple is talking about noise cancellation... While Samsung is talking about beaming content to your friends, Apple is talking about their bigger smaller phone... ....How creative..

The iGentleman said:

What's creative about saying your phone defies the laws of physics? That's more stupidity than creativity. What's creative about touting noise cancellation...especially when it's been on smartphones for at least 4 years already? That sounds more like, not having anything else to talk about, than anything else. While Samsung shows new features like Multiple Windows on the screen, Apple is talking about noise cancellation... While Samsung is talking about beaming content to your friends, Apple is talking about their bigger smaller phone... ....How creative..

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I won't start with the different features and how long they have been out. But I think you are proving my point, Apple is advertising a feature and making people want the phone because of that feature (even if the feature is old technology).

They are also advertising they are slimming down their phone and at the same time increasing the display. This is impressive because Samsung is INCREASING their phone's size(aka Note II "phablet).

Maybe Samsung needs to start advertising the MANY features they have instead of throwing dirt. They are doing a very poor job because the average joe out there only knows they have S-Beam and NFC (which barely any business have). The S3 has so many more features which Samsung have done a ****-poor job advertising.

Dmaynard83 said:

I won't start with the different features and how long they have been out. But I think you are proving my point, Apple is advertising a feature and making people want the phone because of that feature (even if the feature is old technology).

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I'd approach it from a different standpoint, and say they have nothing better to tout...but they still have to tout something...

They are also advertising they are slimming down their phone and at the same time increasing the display. This is impressive because Samsung is INCREASING their phone's size(aka Note II "phablet).

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Au contraire, the Galaxy S3 has a larger screen than the S2 and is thinner than the S2.... try again.

Maybe Samsung needs to start advertising the MANY features they have instead of throwing dirt. They are doing a very poor job because the average joe out there only knows they have S-Beam and NFC (which barely any business have). The S3 has so many more features which Samsung have done a ****-poor job advertising.

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As previously stated, Samsung has been advertising their features. They just do it in a much more creative and humorous way than Apple.

KnightMan said:

This is just the teaser, we'll have to wait till the Super Bowl to see the actual ad they come up with. Should be funny given the actors.

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...ok, now I got it..... lol.

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Dmaynard83 said:

Yet it's sad this company has to focus all their commercials circulating around Apple.

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I think Samsung has amazing products, but that type of ads devalues that and sounds desperate.

The iGentleman said:

I'd approach it from a different standpoint, and say they have nothing better to tout...but they still have to tout something...

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Sure they do. iOS is infinitely smoother/faster. When I was on my friend's S3 you could tell very easily the framerate is much much more choppy than on iOS. Apps are more abundant and better because developers are more willing to update/release apps for iOS because most apps are paid for on iOS as opposed to android. Apple could spend all day making ads on how slow/choppy android is compared to iOS.

The iGentleman said:

Au contraire, the Galaxy S3 has a larger screen than the S2 and is thinner than the S2.... try again.

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WRONG. The S3 is bigger.

Galaxy S2 measures 125.3mm in height, 66mm in width, 8.5 mm thickness and weighs around 116gms. While the successor Galaxy S3 measures 136.6mm in height, 70.6mm in width, 8.6mm thickness and weighs around 133gms. But, it isn’t a heavy device for sure. Try again buddy.

The iGentleman said:

As previously stated, Samsung has been advertising their features. They just do it in a much more creative and humorous way than Apple.

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I don't think it's creative at all. They focus all their ad work around Apple. Apple focus on their features/design. Could you see Don Draper focusing on a competitor in all their ads? No, because it takes more to be creative.

Apple's ads make people want to buy it based on their features, fun appeal and design without having to focus on a company that they want to give the impression is a non-factor.

The iPhone 5 is bigger than the iPhone 4S.

Dmaynard83 said:

Sure they do. iOS is infinitely smoother/faster. When I was on my friend's S3 you could tell very easily the framerate is much much more choppy than on iOS. Apps are more abundant and better because developers are more willing to update/release apps for iOS because most apps are paid for on iOS as opposed to android. Apple could spend all day making ads on how slow/choppy android is compared to iOS.

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You're thinking from a message board member's point of view. When my mother, or my neighbor, or my girlfriend looks at a phone, they aren't concerned if the framerate may or may not be a couple frames faster or slower. That would be a horrible commercial...kind of like the physics commercial. As for apps, the difference isn't nearly as ostensible as you make it out to be. You're overstating that one by a bit. It would seem you haven't experienced Android recently at all (besides perhaps playing with a phone in the store for a few minutes).

I don't think it's creative at all. They focus all their ad work around Apple. Apple focus on their features/design. Could you see Don Draper focusing on a competitor in all their ads? No, because it takes more to be creative.

Apple's ads make people want to buy it based on their features, fun appeal and design without having to focus on a company that they want to give the impression is a non-factor.

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I don't blame them one bit for going after Apple. Samsung has a better product and they know it...and they don't mind pointing that out.

onthecouchagain said:

The iPhone 5 is bigger than the iPhone 4S.

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Wrong.

At least when Samsung does put out commercials highlighting features the features are new, showing people their device doing something very few other phones can do.

There is literally nothing new for apple to put in an iPhone commercial that most of the competition doesn't also/already have. And that's a sad statement on the latest iPhone and iOS 6, whether you like their commercials or not.

onthecouchagain said:

At least when Samsung does put out commercials highlighting features the features are new, showing people their device doing something very few other phones can do.

There is literally nothing new for apple to put in an iPhone commercial that most of the competition doesn't also/already have. And that's a sad statement on the latest iPhone and iOS 6, whether you like their commercials or not.

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Sure there's something new....an extra row of icons...

The iGentleman said:

I don't blame them one bit for going after Apple. Samsung has a better product and they know it...and they don't mind pointing that out.

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Not to mention it's just marketing 101. You go after the competition. Many companies advertise this way. Even :gasp: Apple!

onthecouchagain said:

Not to mention it's just marketing 101. You go after the competition. Many companies advertise this way. Even :gasp: Apple!

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Exactly. Vehicle manufacturers do it all the time. Apple did it with their Mac vs. PC ads, so this guy's point is beyond moot.

The iGentleman said:

You're thinking from a message board member's point of view. When my mother, or my neighbor, or my girlfriend looks at a phone, they aren't concerned if the framerate may or may not be a couple frames faster or slower. That would be a horrible commercial...kind of like the physics commercial. As for apps, the difference isn't nearly as ostensible as you make it out to be. You're overstating that one by a bit. It would seem you haven't experienced Android recently at all (besides perhaps playing with a phone in the store for a few minutes).

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I'm not just talking out of my ass. Do a quick google search on which apps are updated and are better than the other. http://readwrite.com/2013/01/30/the-data-doesnt-lie-ios-apps-are-better-quality-than-android

The iGentleman said:

I don't blame them one bit for going after Apple. Samsung has a better product and they know it...and they don't mind pointing that out.

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It's not about blaming them. It just shows how desperate they are to try and throw dirt on the other company. Now Samsung being the better product (LOL) is debatable and we will go on and on about which one is better. In the end lets leave it to personal preference instead of having a pissing contest.

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onthecouchagain said:

At least when Samsung does put out commercials highlighting features the features are new, showing people their device doing something very few other phones can do.

There is literally nothing new for apple to put in an iPhone commercial that most of the competition doesn't also/already have. And that's a sad statement on the latest iPhone and iOS 6, whether you like their commercials or not.

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All 4 of the S3 owners I know talk about them having features that the iPhone doesn't have (thats fine by me), but they all agree they are too much of a pain in the ass to get to, to actually enjoy and use easily (like how they are seen in the commercials).

Apple focuses on having a fast effecient, easy to use device. With probably not all the features (and some should ask do we even need and or want these features).

Apple ads focus on the design, accessibility, efficient and fast to use device.
I know the S3 has more to it than NFC and S-Beam (which by the way seems like a worthless feature, because with LTE on my I5 I upload/download at insane speeds already and don't really require any NFC capabilities).

Come on guys, you gotta admit they've been toting this NFC nonsense which is just a pain in the ass to get to and probably NEVER use.

The iGentleman said:

Exactly. Vehicle manufacturers do it all the time. Apple did it with their Mac vs. PC ads, so this guy's point is beyond moot.

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Yup.

Honestly, as an apple fan, it makes me sad to see those iPhone ads. They're really telling that the competition has really moved ahead and beyond. No other company, as far as I've seen, is advertising features that have been around for ages. Panoramic camera, noise cancellation, a thinner phone with a larger screen... It's just sad stuff. None of that is even remotely new in the smartphone world.

I guess apple's gotta find someway to let people know that they've caught up.