1) Consumers & business owned typewriters and adding machines in the 70s, which is what computers did replace, and then some.
2) You must not own a luxury watch. I do. I also own a Fuelband. The two do not in any way compete with each other. I love my Fuelband, but wouldn't wear it to a formal event or anywhere else where it didn't fit the scene, just as I wouldn't wear a t-shirt and jeans to a wedding. I'd wear a suit or tux, as requested, and my dress watch. The "watch" we hear Apple looking into is more of a wearable computer than a traditional watch. Not sure what so many people can't get that concept wrapped around their head.
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I most certainly do own one... and a quite expensive one I might add. Just as you said, I don't wear it all times. Only on special occasions.
Which is my point. In most cases, a watch, like it or not, inherently associates fashion, brand imaging, etc with the person wearing it (hence, only wearing it on special occasions).
In that sense, anything that wraps around my wrist, whether its a wearable computer or a watch in a traditional sense, can't be the same thing that everyone else is also wearing, as it is an extension of what I am "wearing."
The same applies to glasses (google project). Regardless, of its functionality, I'm hesitant to wear a glass that everyone else is wearing.
No, this idea does not apply to all. But, my point is that Apple has to consider "fashion" as a factor when it comes to making watches. And fashion is an extremely subjective area. This, probably, is something Apple did not have to consider as much in the past.
For the fashion sensitive, would they have to wear a different color apple watch based on what color clothes they're wearing that day? What if I just don't like how it looks, despite its function?
On a special occasion, would I have to ditch my Apple Watch for my luxury watch?
When I travel, should I take both and have to determine what to wear day by day?
What about mid day? Should I carry both at all times, so I can readily swap one out at anytime?
A phone works. Its a daily necessity, and it just goes in my pocket or bag, which is why I'm less concerned of what phone others have. A desktop PC works, because its not an extension of what I wear...
Apple, is good at determining what Apple think is good for its consumer, which works for many computer devices. I'm just skeptical when it comes to fashion, again, a very subjective area.
Whether you agree or not, I think it will just become another Apple TV like product. It'll be useful to some and completely irrelevant to others. Nothing like the iPhone.
The next "iPhone" IMO is a TV not a watch.
*BTW, a fuel band is not a "watch." The use case for fuel bands are very specific, which is why it'll never compete with a special occasion watch for most.
