Apple is master of the supply chain now, if they procured cheaper parts, they can lower the price and still maintain their margin. Win-win for everyone!
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Apple Updates Retina MacBook Pro with New Processors, Drops Pricing on 13-Inch Models and High-End MacBook Air
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Apple is master of the supply chain now, if they procured cheaper parts, they can lower the price and still maintain their margin. Win-win for everyone!
Not necessarily. Apple has done this with the MacBook Pro line in the past (November 2011 comes to mind). We'll probably still see Haswell in July in time for the back to school rush. In the meantime, I'm guessing we'll see a lot more rMBPs sold at $1699 for the 256GB version than we did for $1999. It's the same price Apple was charging for 128GB before.
Hopefully this is the case.
My issue was that the price was extorniately high for them to make an initial dent, and as others have said, the screen had issues meaning Apple couldn't really justify the price.
But you're right, the first generation is frequently almost a "beta" for the hardcore folks to pick up, criticise, and then it gets refined.
It looks like Apple might be trying to cannibalise their non-retina macbook pros in order to simplify their line-up. Pricing the 13inch macbook air at the same point as the 13inch macbook pro was surely an experiment to see what users preferred when the cost factor was taken away.
Either way it's nice to see Apple finally passing savings on SSDs along to the customer.
Either way it's nice to see Apple finally passing savings on SSDs along to the customer.
OMG, I'm in for the 15 rMBP.
Should I buy one now or wait to Haswell?? (I don't need one now but I want it)
And: Does this mean that they don't update to Haswell until late 2013. Why would they spec bump in Feb if they plan to update to Haswell in June/July?
Should I buy one now or wait to Haswell?? (I don't need one now but I want it)
And: Does this mean that they don't update to Haswell until late 2013. Why would they spec bump in Feb if they plan to update to Haswell in June/July?
Apple's end is a fact. Regardless of the cost of the parts... innovation is something that Apple did in the past (and more than innovation it should be named as challenging the competitors by including technologies from others in their devices), and now is just a manufacturer of laptops and phones.
Its competition has taken over, and the revolution is over. Now it is time to share the market with the competitors who actually compete on both technology and price, the latter being something Apple still thinks is not worth fighting for (but we'll see how that changes as sales get hurt over time
I'm no expert on these matters, so excuse me if my way of thinking is strange to you..
But aren't you making this comment on an article about Apple decreasing prices and increasing specs?
Retina iPads, yes. MBPs, yes, but students do not generally use RMP at my local university. I have never seen one there.
This!
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You only have a margin on something that is selling. The rMBP's were not shifting in any serious volume.
Hate to say it, but I don't think they'll come out with retina airs. I just don't believe that form factor will allow a big enough battery to compensate for the retina display. Plus, what would differentiate it from the pro model?
My opinion though.
They have not updated the website yet, the models sold there still show the old specs.
I have today put in my 17'' 2008 MBP in for a new logic board. The Apple store chap asked why? I said because it does exactly what I need it to do and has a DVD read write, a PMCIA slot that I seriously need for editing with and 17'' high res screen. It works just fine (when the logic board is replaced) and why would I buy something thats almost £2k with the extra ram?
It comes down to what you need your laptop for? Posing on campus or real world work? Who cares if its Retina or not? I can still do my editing and it looks just fine.
It comes down to what you need your laptop for? Posing on campus or real world work? Who cares if its Retina or not? I can still do my editing and it looks just fine.
The 15 inch retina MacBook Pro was already cheaper than an equivalently spec'd 15 inch non retina MacBook Pro, and now this! I know which my next laptop is going to be....
The prize of the MBr 15" is ridicules in the Danish Apple Store.
17.599,00 DKK equivalent to 3,179.29 USD!
And in the US it is 2,199.00 USD.
Sure there are higher taxes here but that is far from the only reason!
17.599,00 DKK equivalent to 3,179.29 USD!
And in the US it is 2,199.00 USD.
Sure there are higher taxes here but that is far from the only reason!
In addition, Apple has lowered prices of upgrade SSD
For example, the SSD upgrade from 256GB to 512GB on the MacBook Air was $500; now it's $300.
For example, the SSD upgrade from 256GB to 512GB on the MacBook Air was $500; now it's $300.