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Former Apple Retail VP John Browett Takes Executive Job at UK Fashion Retailer

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MacRumors

macrumors bot
Original poster
Apr 12, 2001
63,489
30,727


john-browett1.jpg
RetailWeek is reporting that former Apple Senior Vice President of Retail John Browett has taken a job as the chief executive of United Kingdom fashion and accessories retailer Monsoon Accessorize. Browett will start on March 4, almost 5 months after leaving his position at Apple.

Browett had been with Apple for about seven months and was hired after Apple had conducted a 7 month search for the replacement of Ron Johnson, another former retail head. Although Cook had high praise for Browett after he was hired, there were some issues that Apple had with his management decisions. Before arriving at Apple, Browett was praised for turning around electronics retailer Dixons.

Apple Retail has gone 4 months without a retail head since Browett's dismissal, and the retail team has reported directly to CEO Tim Cook in the interim. At the Goldman Sachs Technology and Internet Conference a couple days ago, Cook said that Apple retail is "the face of the company".

Article Link: Former Apple Retail VP John Browett Takes Executive Job at UK Fashion Retailer
 
Article Link
https://www.macrumors.com/2013/02/14/former-apple-retail-vp-john-browett-takes-executive-job-at-uk-fashion-retailer/
Last edited:
charlituna

charlituna

macrumors G3
Jun 11, 2008
9,636
816
Los Angeles, CA
I know that blogs love to get hits by name dropping Apple and scant connections to Apple, but really. Do we now have to put up with play by play articles on everything that happens in the FORMER SVP's life and career. Aren't there some standards.
 
Robert.Walter

Robert.Walter

macrumors 68040
Jul 10, 2012
3,084
4,328
Who cares? Why waste time discussing the trash after its already been carted off to the kerb?
 
M

Mackan

macrumors 65816
Sep 16, 2007
1,421
91
dazed said:
It's amazing how clowns like this find jobs.
Click to expand...

Same can be said about Apple. Tim's comment about hiring him, and then they also manage to give him some stocks before they fired him. Well executed, indeed.
 
Squilly

Squilly

macrumors 68020
Nov 17, 2012
2,260
4
PA
Apple Retail has gone 4 months without a retail head since Browett's dismissal, and the retail team has reported directly to CEO Tim Cook in the interim.*At the Goldman Sachs Technology and Internet Conference a couple days ago, Cook said that Apple retail is "the face of the company".
Click to expand...
Can someone say ironic?
 
A

AllieNeko

macrumors 65816
Sep 25, 2003
1,004
57
The guy isn't trash, he clearly knows what he's doing money-wise. The problem is that cost cutting isn't Apple's style. I think he'll fit it well at Accessorize. Which, BTW, I don't like. Claire's is about a million times better :D
 
M

MacFan23

macrumors 6502a
Feb 17, 2010
504
667
It's crazy how disrespectful some people on this forum are!
The guy simply wasn't the right fit for Apple, he is by no means a "clown" or "trash".
 
R

rmwebs

macrumors 68040
Apr 6, 2007
3,140
0
Quite telling when no tech-based company wants him so he has to go to a teenage girls fashion shop. :rolleyes:
 
FirePhantom

FirePhantom

macrumors member
Mar 22, 2011
46
2
England, United Kingdom, Europe
MacFan23 said:
It's crazy how disrespectful some people on this forum are!
The guy simply wasn't the right fit for Apple, he is by no means a "clown" or "trash".
Click to expand...
His main business philosophy is cutting spending by cutting hard-working, loyal employees. All he clearly cares about is his own career, his own stock options, and his own bonuses — which he gets at the expense of hundreds if not thousands of others.

From a working-class person's perspective, he is the epitome of trash.

Furthermore, he doesn't care about customers or the customer's experience.

So from an Apple fan and Apple Store shopper's perspective, he is a clown.
 
G

Going Digital

Suspended
Feb 22, 2011
39
15
Next High Street Casualty then.

With all the retailers that have been closing in the UK recently and his track record it looks like monsoon will be on the casualty list soon.
 
M

moose.boy

macrumors member
Dec 23, 2003
30
0
UK
I suspect that most people being 'disrespectful' have had the misfortunate to shop in the chain (Dixons / Currys / PC World) that he used to work for.

It was and still is a horrible, frustrating, over priced experience.

I don't think there was a single sane person in the UK who thought that his hiring was sensible or appropriate.
 
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