Seriously -- apps coming to Apple TV without a doubt would become a game changer in the CONTENT distribution business. If -- if in fact the content kings are fighting the prospects of a proposed paradigm shift towards "al la carte" programming -- that fight could deflated by a mass market device.. Think about it..
If ANY developer could in fact create an app that delivers "original" or "licensed" product -- what would Apple need network programming per say. Plus -- plus it would in a way make the App Store a type of "you tube" like marketplace -- where anyone literally could develop an app to deliver content..
Studios are you listening? I happen to work for one of the majors.. Apples iOS user base is just north of 500 mil and growing. Add a real Apple TV that is content loaded -- seriously HOLY ****-AH! Plus what would stop Apple itself or an acquired property from bringing or making its own content deals -- even though Apple claims it wouldn't do -- I call BS on that..
Content is king.. Mark my words -- the value of content will soon start to accelerate -- deals like NFL, NBA, etc etc.. All the players - Apple, Google, Microsoft, etc know all to well that it's the content stupid.. And yea software in my world is considered content.....
Apple TV unlocked could blow the lid off the way content gets distributed -- frankly the dynamics of this delivery will ultimately force Hollywoods hand..
I'm wrong? Tell that to the music industry...