Didn't it come out that it was really the ATV that was going to be made here, not the widely assumed new Mac Pro?
Nobody seems to have caught this, but at the State of the Union message Pres Obama mentioned that Apple was going to make "Macs" in the US again. The camera shifted to Cook in the audience and he looked very, very uncomfortable that people were now expecting that!
Actually I though the Pres did it on purpose to put some pressure on him.