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Apple Extends New TV Ad Campaign to iPhone With 'Brilliant' and 'Discover' Spots
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You assume because you think the ads are crap, Apple agrees. Maybe they don't. Maybe they think the ads are awesome, which is why they approved them in the first place and why they approved continuing the series.
Don't confuse your personal opinion with a universal one or with fact
Some people can only find wrongs in things, i also think its a great ad that actually shows the product and what it can do and that to a good music/beat.
I disagree, I find it much more likely that the average Joe would assume that, since this is an Apple commercial, these apps are only available on iPhone... if anything.
Those same opinions greenlighted the "Genius" ads. Apple needs iconic, not moronic. Less Borg shouting in unison and more silhouetted dancers.
And some folks thought those ads weren't as bad as others screamed.
We are allowed differing opinions are we not. Or are we only allowed our opinions if they agree with yours
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or maybe they want the ads to be similar so they are recognized as an Apple Ad before it gets to the end title plate
I used to despise Samsung's mockery tactics against Apple users but Apple isn't even doing anything to defend against the attacks. It seems they are just sitting there rewriting good apps turning them into bad ones and tweaking stuff gently. I am losing respect for Apple and I think they've run out of ideas while the competition is booming with them. I'll take an iPhone any day over a Samsung phone but the Android OS is so far ahead of iOS it will take drastic measures for Apple to survive the phone market. My 3GS is slow as hell right now and the battery life has decreased to a charge per day level so I will be needing to buy a new phone soon. Apple better hope HTC or Google don't bring out something that kicks ass before that time comes.
Well, shucks! Everybody gets to have an opinion, Charlituna, but the value of individual opinions varies drastically.
If you were the executive whose opinion leads Apple to waste money on one bad advertising campaign after another, others would rightly question your taste, judgment, and yes, opinion.
The jury is in on the "Genius" ads and they were a failure. In a fairly short time, the "Yes! We're all individuals!....Yes, we ARE all different!" campaign ("Brilliant", "Discover", etc., etc., ad nauseum) will also be acknowledged to be disasters.
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I respectively disagree with you and the speaker you quote. An ad that has artistic and substantive merit does not necessarily make it effective as a rule. Some of the most effective ads are the a tad annoying, off key or off tempo, because these minor imperfections make them stick in your mind.
I believe apple's most effective ads were the ones that have a double purpose of selling the product's features at the same time as educating the user on how to use those features. The Mac v. PC ads weren't effective because they slammed the competition in a clever way, they were effective because they explained how great OSX is and provided real world examples of where it's great; it gave context. It's the same reason those switch ads were effective. As to the iOS device ads, they're effective because they display usefull apps and functions, and have a hand there to actually visually show you how to use those apps and functions. They sell, and they teach. That duality is the key.
Thanks I've been search all over the place for the past few days tying to find out what app that was.
But if it iPhoto how did they get the time, and other options at the bottom?
Are you saying its just a picture?
Thanks