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Nearly Half of Surveyed U.S. Teens Using iPhones, Over One-Third Using iPads

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MacRumors

macrumors bot
Original poster
Apr 12, 2001
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Piper Jaffray analyst Gene Munster today released the results of his semi-annual survey of U.S. teenagers, finding that iPhone and iPad usage remains strong among the 5,200 teens included in the study. According to the report, 48% of teens now report that they are using iPhones, up from 40% just six months ago.
We believe this demonstrates that Apple remains the top choice for teens despite more competition from Samsung. Additionally, the survey demonstrated that 62% of teens expect their next phone to be an iPhone, which we believe shows that the iPhone has loyalty amongst teens. In terms of Android, 23% of teens expect their next phone to be an Android device, up from 22% in Fall 2013. We believe that the Samsung Galaxy S3 and eventually the S4 are taking share from other Android devices, but little from Apple in terms of the teen demographic.
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piper_jaffray_teen_survey_apr13.jpg
In looking at tablets, 51% of teenagers now report using a tablet, up from 44% six months ago. Of those 51%, 63% are using full-size iPads and 5% are using iPad minis, meaning that nearly 35% of teenagers in the survey are currently using Apple tablets.
For those teens that expect to purchase a tablet in the next 6 months, 68% said they plan on buying an iPad, thus it appears that Apple should be able to maintain its tablet share. The iPad Mini is beginning to show its impact as the 68% of those who plan to purchase break down into 54% for full sized iPads and 14% for iPad Minis. We would expect the iPad Mini to continue to cannibalize the full sized iPad in our continuation of the survey as we expect the breakdown in sales to reach 50/50 in the March quarter.
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Samsung has attempted to play up its appeal with younger consumers through ads portraying the iPhone as uncool, with one ad poking fun at Apple fans waiting in line for the latest gadget by showing one Samsung user in the line actually saving a spot for his parents. But Piper Jaffray's results suggest that the iPhone and iPad brands remain strong with U.S. teenagers, with Apple undoubtedly planning for those users to become lifelong Apple customers as they become locked into the company's app and content ecosystem.

Article Link: Nearly Half of Surveyed U.S. Teens Using iPhones, Over One-Third Using iPads
 
Article Link
https://www.macrumors.com/2013/04/09/nearly-half-of-surveyed-u-s-teens-using-iphones-over-one-third-using-ipads/
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Gauntlet999

macrumors member
Jan 26, 2013
30
16
For now...

I was just in Asia and the vast majority of people we saw were on the Galaxy Note II. Apple needs to step it up on the innovation curve otherwise I think there's a rocky road ahead.
 
somethingelsefl

somethingelsefl

macrumors 6502
Dec 22, 2008
461
204
Tampa, FL
So in 10-20 years when these teens become parents, will their kids think Apple is uncool because "that's what my parents used"?

Hmmm.
 
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paul4339

macrumors 65816
Sep 14, 2009
1,448
732
Also, interesting how the Android tablet jumped from 16% to 24% in the 'plan to purchase'...
 
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locoboi187

macrumors 6502a
Oct 3, 2012
711
375
i just like smooth ui and stability. I've had tons of androids, including the S3. It's great, but i don't feel its "there" yet, although the OS has significantly improved. I will surely go back eventually as I am open minded and flexible.
 
KieranDotW

KieranDotW

macrumors 6502a
Apr 12, 2012
623
68
Canada
Proud to be part of both of the teen iPad and iPhone bandwagons :D And no, there really is a general consensus in the Android vs. iOS field, the only Android users are either the really "nerdy" types (which isn't even entirely true and a lot who own Android phones own iPads which they prefer) or those who went Android because it's cheaper and aren't really enjoying it either.
 
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newagemac

macrumors 68020
Mar 31, 2010
2,091
23
Gauntlet999 said:
I was just in Asia and the vast majority of people we saw were on the Galaxy Note II. Apple needs to step it up on the innovation curve otherwise I think there's a rocky road ahead.
Click to expand...

Yes I agree they need to innovate their supply chain and production. Apple is simply way behind as far as getting on all the carriers in Asia and other places that competitors exist in. Heck, they are only just now getting on Tmobile in the US and look how fast they are growing here while Android continues to lose marketshare.

If they step up innovation in how they get their devices into Asia and the rest of the developing world, they can experience the same type of growth and dominance they are seeing in the U.S. The product itself is already innovative compared to the competition. Unless you consider something like "S Voice" innovation.
 
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rebe1

macrumors newbie
Mar 18, 2012
27
6
Uhuh, you were in "Asia". I think you need to define where in Asia you were at, because Asia is pretty big and consist of many countries.

I just came back from Thailand, and the majority of the people had an iPhone 5 (Yes I was surprised), or iPhone 4/4S. Also noticeably owned were also Galaxy's, but definitely not as much as iPhones. iPads were everywhere. This was also the same in Japan and HongKong, although I'm pretty sure I saw more Galaxy's being owned in HongKong.

BTW, it was great that I can get a nano sim and a week of 1GB 3G usage (ultd. edge speeds afterwards) for my iPhone 5 for equivalent of $7USD, and a second week for another $5-6USD. That's including the nano sim card, at the Bangkok International airport!

Gauntlet999 said:
I was just in Asia and the vast majority of people we saw were on the Galaxy Note II. Apple needs to step it up on the innovation curve otherwise I think there's a rocky road ahead.
Click to expand...
 
Last edited:
jayducharme

jayducharme

macrumors 601
Jun 22, 2006
4,534
5,986
The thick of it
somethingelsefl said:
So in 10-20 years when these teens become parents, will their kids think Apple is uncool because "that's what my parents used"?
Click to expand...

That's a really good point, and one that I hope isn't lost on Apple. As someone else mentioned, flip-phones are now often perceived as the "old geezer" phones. When the teens of today hit their 40s, what innovations will Apple have that will make a new generation of youth happy to be using the same technology as their parents?
 
nazaar

nazaar

macrumors 6502a
Oct 28, 2008
577
298
If I was a teen I'd own all the same Apple products I own now... it's just cooler :p
 
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lilo777

macrumors 603
Nov 25, 2009
5,144
0
daneoni said:
Apple is doomed.

/s
Click to expand...

It might be. There is one big problem with teens - they become non-teens very quickly. And new generation of teens may prefer "Pepsi". Also, teens represent such a small percentage of the population that any survey about the share of any particular product among them tells a lot about teens but not so much about the product.
 
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absurdamerica

macrumors regular
Nov 14, 2011
158
0
lilo777 said:
It might be. There is one big problem with teens - they become non-teens very quickly. And new generation of teens may prefer "Pepsi". Also, teens represent such a small percentage of the population that any survey about the share of any particular product among them tells a lot about teens but not so much about the product.
Click to expand...

Generally when people adopt a brand they stick with it.
 
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gatearray

macrumors 65816
Apr 24, 2010
1,130
232
chumawumba said:
simple minded people like simple to use things
Click to expand...

yep, and clever people have better things to do than dick around with their home screen and root to cyanogen mod or wtf you guys call it.


jayducharme said:
That's a really good point, and one that I hope isn't lost on Apple. As someone else mentioned, flip-phones are now often perceived as the "old geezer" phones. When the teens of today hit their 40s, what innovations will Apple have that will make a new generation of youth happy to be using the same technology as their parents?
Click to expand...

It is a good point, one that was already supposed to have been happening, see the mocking Samsung commercials with the kids parents in line waiting for the iPhone.

This data flies in the face of that.
 
Dave.UK

Dave.UK

macrumors 65816
Sep 24, 2012
1,286
481
Kent, UK
Hardly a ground breaking survey when only 5200 teens were surveyed!

----------
gatearray said:
yep, and clever people have better things to do than dick around with their home screen and root to cyanogen mod or wtf you guys call it.
Click to expand...


Yup, because thats all Android users do :rolleyes:

Ive had my S3 for a year. It took 5 minutes to root and about 15 minutes to get my homescreen the way I wanted it. No customs roms or such like for me.
 
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