andiwm2003 said:
thanks apple. one less event for you. let's kill the paris expo next. that's the way to get more marketshare...
Indeed.
McWorld "east" has had a rocky history. When it left Boston, it was a shadow of itself to begin with. They moved because they didn't like having to use two buildings - bu twhenthey moved, they didn't use all the space they had. Half the 2nd building was empty. Half the other building was the 'big guys'. People like MS or Quark or such who took up huge sections of the convention center. Those kind of displays never really made it to NYC.
I went to McWorld NYC a few times. I used to get there at opening, and rush to finish the show in a day. The last time I went, I was done with the whole show in 2 hours. The vendors had just changed so much - and it seemed half the people I wanted to see weren't there any more. Plus, with the internet and downloads and cost of trade shows - Mac World really wasn't the "sale" place any more. Most places didn't have product at the show, or had no discounts - both strong reasons for me to go to Mac World.
Then APple pulled out of the show after a move to Boston. No one could be that stupid. They must have seen the show going down hill - no way they would so casually throw away that much free advertising. I didn't really care anyway - Having Apple at McWorld was a waste of space - face it, you could never get in their booth anyways - and it was full of people who seemed to have not used Mac before. A boon for Apple, but it didn't do much for we veterans.
The first McW Boston was great. Lots of vendors, and time to talk to them about product. Last years McW Boston was, well, dull. I think guitar center was the most fun booth. 60% of the other booths were ipod accessories. I think I was done with my first pass in 2 hours.
I'm sure there are a ton of other reasons for McW changing. It could be as simple as the cost of the space, and vendors relying on the internet to showcase products rather than paying for trade shows. But unless IDG saw McW Boston chaning for the better, I can see why they decided to pull the plug. sigh.
So how is McW SF? Is it like the older shows, or is it slowing down as well?