If you read the full report, you will see that the lifetime value of an Apple user has dropped much faster than their purchases per iTunes account. In other words Apple users should be abandoning Apple rapidly. All the Apple hate sure has people thinking that Apple is horrible, but those who use it love it! Lots of upside for Apple the stock and Apple the company, despite all the negative, and its all proven by the numbers.
Most of the recent users don't plan on buying anything. Like my mom, her friends and my mother in law
Lots of free apps