Popular web service If This Then That (IFTTT) today launched an iPhone app, bringing the popular service to mobile devices. The service allows users to customize their web services using a set of rules within the parameters of "if this, then that."
The app currently allows interactivity with the iPhone's photos, contacts and reminders, but IFTTT says that "this is only the beginning", hinting that more features taking advantage of the hardware are likely to make their way into the app in the future.
IFTTT for iPhone is available in the App Store for free. [Direct Link]
Article Link: IFTTT Launches iPhone App for Automating Photo, Contact, and Reminder 'Recipes'