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Apple Looking to Acquire PrimeSense, Israeli Firm Behind Kinect's Original 3D Body Sensing Technology

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MacRumors

macrumors bot
Original poster
Apr 12, 2001
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Israeli business newspaper Calcalist reports [Google translation, via 9to5Mac] that Apple is in early-stage negotiations to acquire 3D body sensing firm PrimeSense, with any deal likely to command a price in the range of $280 million. PrimeSense is the firm that developed the original technology behind Microsoft's Kinect motion sensing and control system.

primesense_sensor.jpg

The report indicates that a delegation of senior Apple executives visited PrimeSense earlier this month, after Calcalist had reported [Google translation] that the company was looking to negotiate its sale with Apple, Sony, and Samsung as prospective suitors. Apple is presumably interested in the technology as it makes a more significant push into the living room, with the company rumored to be trying to launch its own television hardware and content delivery services.

Interestingly, Apple's interest in PrimeSense appears to extend back many years, with Cult of Mac's Leander Kahney having related in November 2010 how he sat next to PrimeSense CEO Inon Beracha on a June 2008 flight, where Beracha talked about how his company had viewed Apple as the most natural fit when PrimeSense was shopping its technology around Silicon Valley.
In fact, he'd already had several meetings at Apple. It was the first place he and his engineers thought of. "It was the most natural place for the technology," he said. [...]

Yet the initial meetings hadn't gone so well. Obsessed with secrecy, Apple had already asked Beracha to sign a stack of crippling legal agreements and NDAs.

He shook his head. Why didn't he want to do a deal with Apple? No need. The technology was hot. He could sell it to anyone.
Click to expand...
Apple has expressed interest in motion sensing and control in the past, having acquired several patents and patent applications from inventor Timothy Pryor, including filings addressing Kinect-like control of home appliances and vehicles. Apple has also been rumored to be including some motion control functionality in its long-rumored television set project.

Update 6:30 AM: A source at PrimeSense tells TechCrunch that rumors of an Apple acquisition are premature, if not incorrect altogether.
The Calcalist's report notes that this is based around some meetings between the two companies, and that the price for the deal would be around $280 million. But a source at the company described the report as "BS."

"Journalist delusion based on unverified and twisted hints," the source added, also questioning the valuation: "280M? Come on! We're worth 10 times that. :)"
Click to expand...
Update 9:35 AM: Mashable reports that a PrimeSense representative has now officially denied the claim.
A rep for PrimeSense denied the report to Mashable and said the company would release a statement later on Tuesday. Apple did not immediately respond to our request for comment.
Click to expand...

Article Link: Apple Looking to Acquire PrimeSense, Israeli Firm Behind Kinect's Original 3D Body Sensing Technology
 
Article Link
https://www.macrumors.com/2013/07/16/apple-looking-to-acquire-primesense/
Last edited:
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rusty2192

macrumors 6502a
Oct 15, 2008
997
81
Kentucky
I just read a big write-up on them a few weeks ago. They have some cool stuff in the pipeline from what I remember. This would be awesome for a new Apple TV and Apple would be able to figure it out in a way Microsoft could could only hope to.
 
E

ee13lbp

macrumors member
Aug 19, 2012
92
6
Maybe they could implement the technology into the facetime camera?
Doubt it's technically possible in something so small, but it could have some nice uses.
 
Lancer

Lancer

macrumors 68020
Jul 22, 2002
2,217
147
Australia
This should have been built into the current iMac, just as long as it's a little more discrete than that picture in the story.
 
M

MuffCabbage

macrumors regular
Nov 11, 2012
197
23
I thought we were sticking with the idea that this was stupid. Right guys!? We cant look stupid and change our minds just because Apple bought them now!
 
C

CapnJackGig

macrumors 6502a
Jul 17, 2011
572
0
rusty2192 said:
I just read a big write-up on them a few weeks ago. They have some cool stuff in the pipeline from what I remember. This would be awesome for a new Apple TV and Apple would be able to figure it out in a way Microsoft could could only hope to.
Click to expand...

LOL. The ole head-buried-in-the-sand view.
 
4

4TheLoveOfTech

macrumors 6502
Feb 27, 2013
432
0
Sad. They copied Android and Jony Ive ruined it by making it pastel now their going straight to the Kinect source to purchase their technology.

Can't innovate my ass, but can turn on the copy machines and keep them running 24/7.
 
C

ChrisCW11

macrumors 65816
Jul 21, 2011
1,037
1,433
Why is Microsoft so stupid>

This is another example of how Apple's competitors are stupid and naive.

Microsoft worked with this company to produce Kinect, which is a novel and unique way to interact with a TV/Console that other companies do not have. Sony needs a bright orb to work with 3D motion sensing, and Nintendo needs a wand, but Kinect requires no special attachment or device to use. It's something that set Microsoft apart from their competitors.

So why on earth would Microsoft not protect themselves by purchasing this company?

What boggles my mind is that every competitor, Google, Microsoft, Amazon, Samsung, they ALL know how litigious Apple is and how much Apple loves to acquire patents. While I cannot blame Apple for seeing an opportunity and taking advantage of it, I simply do not understand how the competition is not protecting themselves more. I guarantee that before the year is over Apple will make a move to either sue competitors that have motion control (i.e. Samsung's hand waiving stuff), or jack up their licensing for use of patents now owned by Apple. Apple may not make a single product that uses motion control, but now gets rich because of other companies making innovative products have to pay them for it.

Someone at Microsoft just woke up this morning and slapped their forehead for being stupid not to protect their Kinect technology better. Even for Microsoft, the few hundred million is a drop in the bucket to ensure their Xbox products continue to have no direct competition in the market.
 
A

appleisking

macrumors 6502a
May 24, 2013
658
3,022
4TheLoveOfTech said:
Sad. They copied Android and Jony Ive ruined it by making it pastel now their going straight to the Kinect source to purchase their technology.

Can't innovate my ass, but can turn on the copy machines and keep them running 24/7.
Click to expand...

You really have nothing better to do than troll around here all day. I haven't read a single post that actually made any sense from you my entire time here.
 
uknowimright

uknowimright

macrumors 6502a
Dec 30, 2011
812
416
ChrisCW11 said:
This is another example of how Apple's competitors are stupid and naive.

Microsoft worked with this company to produce Kinect, which is a novel and unique way to interact with a TV/Console that other companies do not have. Sony needs a bright orb to work with 3D motion sensing, and Nintendo needs a wand, but Kinect requires no special attachment or device to use. It's something that set Microsoft apart from their competitors.

So why on earth would Microsoft not protect themselves by purchasing this company?

What boggles my mind is that every competitor, Google, Microsoft, Amazon, Samsung, they ALL know how litigious Apple is and how much Apple loves to acquire patents. While I cannot blame Apple for seeing an opportunity and taking advantage of it, I simply do not understand how the competition is not protecting themselves more. I guarantee that before the year is over Apple will make a move to either sue competitors that have motion control (i.e. Samsung's hand waiving stuff), or jack up their licensing for use of patents now owned by Apple. Apple may not make a single product that uses motion control, but now gets rich because of other companies making innovative products have to pay them for it.

Someone at Microsoft just woke up this morning and slapped their forehead for being stupid not to protect their Kinect technology better. Even for Microsoft, the few hundred million is a drop in the bucket to ensure their Xbox products continue to have no direct competition in the market.
Click to expand...

MS developed their own tech for Kinect 2
 
krazzix

krazzix

macrumors 6502
Jun 15, 2010
266
362
Netherlands
Yep.

Apple Television with gesture control input.

Not like Kinect, but like as good as touch on the iPhone vs Pre-iphone touch devices. Apple can do it.
 
macs4nw

macs4nw

macrumors 601
Sep 21, 2010
4,336
1,933
Next-door from the little old lady from Pasadena..
MacRumors said:
"In fact, he’d already had several meetings at Apple. It was the first place he and his engineers thought of. “It was the most natural place for the technology,” he said. Yet the initial meetings hadn’t gone so well. Obsessed with secrecy, Apple had already asked Beracha to sign a stack of crippling legal agreements and NDAs".

Article Link: Apple Looking to Acquire PrimeSense, Israeli Firm Behind Kinect's Original 3D Body Sensing Technology
Click to expand...

The good ol' days, when newly introduced tech, seemed more of a surprise.
 
4

4TheLoveOfTech

macrumors 6502
Feb 27, 2013
432
0
appleisking said:
You really have nothing better to do than troll around here all day. I haven't read a single post that actually made any sense from you my entire time here.
Click to expand...

Then you are reading with rose colored glasses. This is nothing more than a blatant rip off of tech if true.

This forum ripped Samsung for their motion sensing smart TV's and now Apple is brilliant for going to the same company that Microsoft used to create some awesome software that puts them ahead of the competition in the gaming market.

The touchless motion control of the SG4 (along with all the other features) were gimmicks. Apple copies the exact same thing and it's suddenly revolutionary for the people that are disabled.

Apple needs it's own "innovation" and something that hasn't been done by 90 other phones or set top boxes. This pattern is really starting to get old.

Even Nikon blew away the media with it's new Camera and this forum just said. Yeah, but it's going to be grainy, stupid to have so many mega pixels.

Give credit when it's due and don't praise for Apple doing nothing but copying the best of the industry while still not listening to their customers and keeping the same small oblong mobile screen that they tried to tell their faithful it was the perfect size.
 
izyreal

izyreal

macrumors regular
Sep 26, 2012
219
814
USA
Aviad Maizels, the president and founder of Primesense, has a vision for his products that does not include being limited to one company. What Aviad is trying to do is bring interactive technology to everyday machines. Primesense actually has an open source SDK available to any developer that wants to work with their tech.
Personal opinion of the situation: Avaid doesn't want to be bought out, he just wants a hefty license fee from Apple.
 
A

appleisking

macrumors 6502a
May 24, 2013
658
3,022
4TheLoveOfTech said:
Then you are reading with rose colored glasses. This is nothing more than a blatant rip off of tech if true.

This forum ripped Samsung for their motion sensing smart TV's and now Apple is brilliant for going to the same company that Microsoft used to create some awesome software that puts them ahead of the competition in the gaming market.

The touchless motion control of the SG4 (along with all the other features) were gimmicks. Apple copies the exact same thing and it's suddenly revolutionary for the people that are disabled.

Apple needs it's own "innovation" and something that hasn't been done by 90 other phones or set top boxes. This pattern is really starting to get old.

Even Nikon blew away the media with it's new Camera and this forum just said. Yeah, but it's going to be grainy, stupid to have so many mega pixels.

Give credit when it's due and don't praise for Apple doing nothing but copying the best of the industry while still not listening to their customers and keeping the same small oblong mobile screen that they tried to tell their faithful it was the perfect size.
Click to expand...
blah ba blah ba blah. What about the gs4 did apple copy? there see already nonsense. Also this is a rumor. Nobody even knows if this acquisition is fact, actually there's doubt about it expressed in the article. Second, Apple has a way of making things actually useful instead of producing half-assed features nobody wants which is what samsung does.
 
E

Elit3

macrumors regular
Sep 17, 2012
177
0
1. Kinect 1 was crappy and slow
2. MS abandoned it for better tech.
3. Apple are stupid for buying this.
 
Tankmaze

Tankmaze

macrumors 68000
Mar 7, 2012
1,707
351
this is wonderful. kinect is a great technology, I wonder why they (apple) rejected the idea back in 2010.
 
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