Apple TV
I would be more likely to buy the Apple TV if it also supported Amazon Prime. I wish my Oppo BR supported Amazon natively but you have to get a Roku stick ($50) that plugs into the front HDMI/MHL port. Even though the Oppo is on the Gigabit Ethernet the Roku stick connects wirelessly on 2.4n. It also stays on even when the Oppo is powered off, not sure why, so I have to get up to unplug/plug it as needed. I don't watch that much on Prime but its a good option for free stuff for the kids.
As for physical BR discs? Nope. Not ever. Tried a few, wasted 10 minutes getting through commercials before I realized that there is a reason streaming is taking over. That plus the pain of the wife changing her mind on what she wants to watch. So physical media is dead. Cable On Demand sucks for searching (there is none with Charter) and is 1080i. So it's either Vudu HDX (1080p) or Charter HD DVR of HBO/Cinemax/Showtime/etc. I'll say the one advantage (yes, it really is) of Cable is that the movie is actually formatted to fit a 16:9 screen. Until someone starts making (native) ultrawide projectors and LCD panels I don't see the point in ONLY being able to watch streaming and BR material with bars. There should be a native 16:9 full screen mode ON THE DISC. BR failed in this regard, and they should have known it was a requirement after seeing how DVD worked.
Streaming should offer a choice between the two (native movie vs 16:9 formatted-for-TV), it's always better to do this at the "source" than at the client, and clearly they have made this content already for Cable. And no, I don't consider "zooming" or any of that nonsense to be a choice, I want 1920x1080 of picture pixels coming from the source!
I also think iTunes should add a true 1080p (HDX) option in addition to HD so there is no doubt about the quality when renting.