Microsoft is continuing its anti-iPad ad campaign, today releasing a new commercial comparing the Surface RT to the fourth generation iPad. The ad, which displays a Surface RT tablet and an iPad side-by-side, highlights both pricing and size differences between the two products.
Despite its vigorous advertising campaign, Microsoft revealed last week that its Surface lineup had earned just $853 million in revenue for the company, less than a $900 million writedown the company took for the Surface RT earlier this month.
As a result of the tablet's weak sales, Microsoft was forced to drop the price of the Surface RT by $150 in July, pricing its entry level offering at just $349.99. The company has since dropped the price of the Surface Pro as well, offering it for $100 off through the end of August.
Article Link: Microsoft Launches New Surface RT vs. iPad Ad Highlighting iPad Shortcomings