Apple's iTunes Festival App Updated With Video Streaming Ahead of Sunday Event Launch

MacRumors said:

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Apple has updated its iTunes Festival London 2013 app for iOS, adding video streaming. The update comes as Apple prepares to launch the Festival event, which begins on Sunday, September 1 with a performance from Lady Gaga.

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The annual iTunes Festival features 30 nights of concerts at The Roundhouse in London. Performers like Justin Timberlake, Thirty Seconds to Mars, and Jack Johnson are among the headliners, with more than 60 acts total performing at the venue.

Concerts will be broadcast via the iTunes Festival London 2013 app and will also be available on a dedicated iTunes Festival Apple TV channel. Apple is also expected to release a series of live EPs from the show as it has done in past years, and six free songs were distributed yesterday through the company's Apple Store app.

iTunes Festival London 2013 is a universal app that can be downloaded from the App Store for free. [Direct Link]

Article Link: Apple's iTunes Festival App Updated With Video Streaming Ahead of Sunday Event Launch

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brucebrendon said:

They've been camping outside since yesterday for Gaga.

Can't wait for 30 days of kids trowing-up in my front garden.

Signage was just finished today. Looks like they've decked out the terrace for massive hospitality area.

Shame there was no web apply this time, hasn't gone down too well with android pals.

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Brandon263 said:

Also, what does Apple gain from putting together this event? I doubt that many people know about it.

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SockRolid said:

Microsoft would *kill* to be able to do something like the iTunes Festival.
But no, not even an iTunes Festival clone could save Surface.
Or Ballmer, for that matter.

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Madmic23 said:

When are the replays available to view? My wife really wants to see the Gaga concert, but all I can see on my AppleTV and my iOS devices is photos. Where's the video?

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Madmic23 said:

It doesn't make a lot of sense, because most of these shows start at 4 pm Eastern Time, which is way too early for most people to catch. It would be even worse for everyone on the West coast.

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Solomani said:

The Festival solidifies the Apple iTunes brand image. It is an affirmation that iTunes is the go-to music shop/media for the digital era.

For the most part, this brand positioning (iTunes) has worked for Apple... as far as the young adult market is concerned (e.g. the Generation Y, the Millennials, etc).

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Mike MA said:

True indeed. But how is that related to the topic?

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SockRolid said:

iTunes Festival, although it appears to be about music, is really about television.
Live streaming of events, pre-recorded content, all seamlessly delivered.
It's a proof-of-concept for Apple's future television strategy and technologies.
There. Sorry for being off-topic again.

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Mike MA said:

Good point, but I think most of this is already available - via Airplay streamed from any Apple device. There's no need anymore for a native implementation if you ask me. So by now I would be more amazed if Apple would finally allow Apps to run on the current Apple TV or whatever the successor will be called. But now I'm off-topic too

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