The purpose of marketing is to sell your product. What good is marketing if you don't have any product to sell? Apple would love more iPhone 5s' to sell. They just couldn't make enough.
they made a good 6 million and sold them all. and are making more and will sell those too.
that's the power of the whole Apple Cult, folks don't get fed up and go buy something else like a Galaxy cause they can't get an iPhone on day one. Even if it takes a month they will get that phone. they will whine about the wait the whole time but they will get it. and then half of them will turn around and repeat the whole thing for a new iPad
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This is the same thing critics said last year, with the iPhone 5. Only to find out that Apple sold five million units, the most iPhones ever sold in a single day.
Let's see the numbers this year.
9 million, if which 6 plus were 5S models.