The new BTO models will likely ship with ML with a redemption code for a free download of Mavericks once released.
I was in a similar window when I got my iMac G4 nine years ago, though it wasn't BTO. In fact, I think they just handed me the Mac OS Tiger box in the Apple Store because it had just come out. The first thing I did was a clean install of the new OS. Because of the timing, I should be able to do the same thing again before migrating any of my data.