This new Apple store would probably kill the store within a store Apple have in Myer, in the Myer Centre, and any resellers if they still exist. The last reseller I knew in Brisbane shut up shop a long time ago. I wonder how the other stores that sell Apple products too will fare after the Apple store is finished?
Brisbane defo needs the Apple store though. Just yesterday in Brisbane I took photos of so much Apple advertising in Brisbane. Mostly for the iPad. Everywhere, billboards, signs, posters, etc etc. Apple is really pushing hard that way. And having the Apple store, using the advertising to . . . well in a way direct the customers indirectly to the soon to be opened Apple store I think is the way to go.
Does the outside of the building look any different when I saw it yesterday? Not really. There could be work done on the interior in secret, but I don't think so. I don't think Apple have started on the final work for the store yet. But hopefully soon they will.