It looks real... because it looks just like the 5s. Apple is pretty conservative in the design/innovation field.
Well, Apple is conservative once they get a design that serves the functionality beautifully. Just looks at the iMac. They thinned down a machine that doesn't need to be thin but it looked fantastic as always.
Innovation is another argument.
I think with Touch ID, improved camera, new rounded back monotone design with a large bezel-less retina display and software optimizations that take advantage of a slightly larger screen... there you go, a great upgrade from an iPhone 5/c/4/s below and many Android phones.
May not be a complete change but hey, any upgrade that improves what I already got and gives me more to see.. I'm down.