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Apple CEO Tim Cook Calls New 'Haunted Empire' Book 'Nonsense'
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He probably shouldn't comment on a book built out of anecdotes unless he is going to say the anecdotes are not true.
Thank
I hope Tim gets some of the royalties for his free PR. If he wouldn't have commented it, nobody would have known it even existed.
I hope Tim gets some of the royalties for his free PR. If he wouldn't have commented it, nobody would have known it even existed.
From the excerpts I've seen, it is nonsense. I, along with many of you, have been following Apple for many years, and I can always tell when somebody thinks they know about the company but they don't.
This author is simply sensationalizing for the sake of sensationalizing because human beings love conflict.
The truth of the matter is, Steve Jobs was amazing. But Apple is fine, and the only thing that sucks about today's Apple is the insane community that tries to look for doom in every corner.
This author is simply sensationalizing for the sake of sensationalizing because human beings love conflict.
The truth of the matter is, Steve Jobs was amazing. But Apple is fine, and the only thing that sucks about today's Apple is the insane community that tries to look for doom in every corner.
Because introducing an 8GB iPhone 5c and the iPad (4th gen) is the "best work of their lives"
Because that's what Tim said.
I am not saying that Tim is great looking, but that picture of Icahn haunted me for weeks.
Tim's is just an average photo, IMO.
That's basically what every review is saying so we don't have to read it. Isn't that what book reviews are for?
Since the author in question used to work for The Wall Street Journal, and The Wall Street Journal has been grinding the axe against Apple for many years, it's very easy to conclude that the book is a hack-and-slash job without ever having read the book. I'm planning to read the book as soon as it hits the remainder table.
If the book was truly off the mark then it would not have warranted a comment. However the CEO has commented and usually it's to cement confidence in its leadership when things may not be as great. You can have the last laugh when you have something in the pipeline that is out of the park. That would be an apt response to drivel. Hope that happens real soon.
Less talk more action, Tim. The Buyer's Guide is looking like an Autumn forest. Release some updates already.
As a PR manager, he's pretty sad.
The man should have done the classic lift up and drop tactic like...
"I thoroughly enjoyed her book until I got to the end and realized it wasn't written as a fiction. Her outside view of this company was through thick, crazed, blood-tinted perspex." Done.
The man should have done the classic lift up and drop tactic like...
"I thoroughly enjoyed her book until I got to the end and realized it wasn't written as a fiction. Her outside view of this company was through thick, crazed, blood-tinted perspex." Done.
OH THAT IS TOO FUNNY!
I am a bit surprised that he bothered to mention the book but I suppose it makes some sense to be aware of the critics.
The huge problem is that Kane wrote a book the just takes on the same view as what many others have been saying. The "doom and gloom" crowd is back and they are going to like this book. Heck even Larry Ellison has been on the "doom and gloom" track. ( Even though Apple is likely on much more solid foundation of how to survive after Jobs than Oracle is on how to survive after Ellison. As usual it is healthy chunk of Larry's ego talking. ) I actually would be quite surprised if Kane didn't go get some skewed bits from Larry for her doom and gloom book.
The book is simply going to be an excuse in the biz press to just regurgitate. It doesn't really help for Apple to hide their head in the sand. Especially when probably choreographed to coincidence "start the iPad 4 line back up again" day.
He looks a bit like my Dad when he smiles. It just doesn't look natural. My wife tells me all the time that I have a "fake" smile. Guess it just looks weird to everyone but us. Here is what it looks like
Jobs supposedly left behind a pipeline of 3 or 4 years worth of stuff. I'd say you can fairly judge Cook after they get past that.
Apple's weak spot has always been services. They're great with hardware and software so if Tim can somehow make iCloud more robust and do more than sync pictures then there's an opportunity to make Apple more of a platform for other stuff, beyond the usual Mac/iOS ecosystem you hear so much about.
Apple's weak spot has always been services. They're great with hardware and software so if Tim can somehow make iCloud more robust and do more than sync pictures then there's an opportunity to make Apple more of a platform for other stuff, beyond the usual Mac/iOS ecosystem you hear so much about.
