Apple's New 'Powerful' iPhone 5s Micro-Site Profiles Apps from Latest TV Ad

MacRumors · Apr 23, 2014

Apple today unveiled a new section on its website dedicated to the "Powerful" ad that made its prime time television premiere on Tuesday. The commercial promotes the message that with the capabilities of the iPhone 5s "You're more powerful than you think."

The accompanying website continues this "Powerful" theme that promotes the iPhone 5s as having the power "to create, shape, and share your life. The power to do everyday things in extraordinary ways, and to do extraordinary things every day." The new page includes both a high-definition version of the television commercial as well as links to all the apps showcased in the advertisement. The apps include Star Walk [iTunes], Instant Heart Rate [iTunes], Word Lens [iTunes], AmpliTube [iTunes], Luminair [iTunes] and Pacific Rim [iTunes].

The "Powerful" ad features "Gigantic" by the Pixies [iTunes] playing in the background while iPhone 5s owners use their iPhone to play music, create art and even launch amateur rockets. This new television advertisement follows the company's earlier "Your Verse" campaign that showcases how individuals are using the iPad in amazing ways.

Article Link: Apple's New 'Powerful' iPhone 5s Micro-Site Profiles Apps from Latest TV Ad

carjakester · Apr 23, 2014

yes we know you have an app store.

Santabean2000 · Apr 23, 2014

Apple's bringing their A Game back. I like.

Sky Blue · Apr 23, 2014

good ad.

newyorksole · Apr 23, 2014

Can't wait to see what the next iPhone can do

Parasprite · Apr 23, 2014

Glad to see some WordLens love; It has so much potential.

Richardgm · Apr 23, 2014

I just realized that is spot is just a glorified version of "there's an app for that."

shto · Apr 23, 2014

Steve Jobs was saying something about this a long long time ago. I believe it went something like: Apple has a big marketing and advertising budget, but it is using it only for itself right now. How's about it would use it for promoting some of the apps made by developers...

So, great to see this, great to see Apple standing behind developers. Advertising their work.

runeapple · Apr 23, 2014

This is one of the best ads I have seen from Apple since Steve passed, I want to see more like this.

Kariya · Apr 23, 2014

carjakester said:
yes we know you have an app store.

Swing and miss. The point isn't the app store. Its what in the app store which average joe may not know about.

captain cadet · Apr 23, 2014

I still prefer your verse ads - I felt realy impress with it and it takes you think the iPad is more than a web surfing tavlet but these new iPhone ads are just like normal ads which you see and don't feel any emotion from - that what made the your verse very good!

robjulo · Apr 23, 2014

So powerful that I still can't attach a document to an existing email chain.

RedOrchestra · Apr 23, 2014

newyorksole said:
Can't wait to see what the next iPhone can do

The next iPhone ... REALLY you mean what the new apps can do?

thekeyring · Apr 23, 2014

Ever since that 'Better' TV ad I feel like Apple has stepped back up to it's A Game. This is another great example of that.

thisrocks · Apr 23, 2014

robjulo said:
So powerful that I still can't attach a document to an existing email chain.

My dox are all in my OneDrive, so can always copy a link to clipboard ^_^

Have you tried sending a document via new email and then copying the attachment? It's a bit round-about but works fine for other attachment types...

Four oF NINE · Apr 23, 2014

These look a bit better

thejadedmonkey · Apr 23, 2014

That's a really poor website.

It doesn't work on mobile, and due to the shadows across the phone it looked like a GS4, not a 5s!

newyorksole · Apr 23, 2014

RedOrchestra said:
The next iPhone ... REALLY you mean what the new apps can do?

Powerful phone means there will be powerful apps... The better the API's and operating system, the better the apps...

Abazigal · Apr 23, 2014

Heart rate monitor as a $2 app? Timing is so convenient...

robjulo · Apr 23, 2014

thisrocks said:
My dox are all in my OneDrive, so can always copy a link to clipboard ^_^

Have you tried sending a document via new email and then copying the attachment? It's a bit round-about but works fine for other attachment types...

I'm aware of the workaround. Self described "powerful" tools shouldn't need workaround for something as basic as Reply All and insert document.

NOV · Apr 23, 2014

robjulo said:
So powerful that I still can't attach a document to an existing email chain.

Yeah, when I come to think of it, tagging or naming a picture after I took it

brianvictor7 · Apr 23, 2014

Great. Now I have a grungy refrain of "Gigantic" running through my head. Odd how they name this thing "Powerful" when few will ever remember by that name.

The imagery of the commercial was great. The selection of showcased apps was intriguing. Unfortunately, I must be getting too old to appreciate the music track.

RedOrchestra · Apr 23, 2014

robjulo said:
I'm aware of the workaround. Self described "powerful" tools shouldn't need workaround for something as basic as Reply All and insert document.

Ain't that a fact!

booyahbooyah · Apr 23, 2014

Apple TV ads don't have a lot of brightness in them. They have dark backgrounds, generally low light, etc. Contrast that with Samsung TV ads. They're very bright. I kinda like bright.

Nightarchaon · Apr 23, 2014

Translation :

Apple : Please people, buy iPhone 5S's now , we need to run down stock before we announce the 6 and want to get as much money as we can for these before we have to sell them off "cheap"

Apple's New 'Powerful' iPhone 5s Micro-Site Profiles Apps from Latest TV Ad

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