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The organizers of the Cannes Lions International Festival of Creativity today announced that they will be honoring Bono with the first ever LionHeart Award later this month at the 61st annual festival. The award is being given for Bono's work with the (RED) campaign to raise funds for the fight against AIDS.

bono_ive_cannes_lions.jpg
Alongside the honor, Bono and Apple design chief Jonathan Ive will participate in an on-stage interview to discuss their collaboration on the campaign, which has seen contributions from the purchase of (PRODUCT)RED Apple products reach $70 million. Ive last year also partnered with friend and designer Marc Newson to auction off a number of one-of-a-kind items, including a unique red Mac Pro and rose gold-plated EarPods, to benefit the (RED) campaign.
In an exclusive seminar for Cannes Lions delegates, Bono will join Jonathan Ive, Apple Inc's Senior Vice President of Design, in a discussion moderated by Shane Smith, CEO and Founder of VICE Media, and introduced by Anne Finucane, Global Strategy and Marketing Officer of (RED) partner, Bank of America. Bono and Jonathan Ive will discuss the success of (RED) and [its] unique collaboration with global partners - including Apple, (RED)'s largest corporate contributor to the AIDS fight - and the record-breaking (RED) Design Auction curated by Jonathan Ive and Marc Newson. The auction resulted in $44 million for the Global Fund on World AIDS Day last year.
The 45-minute interview, which will represent a relatively rare public appearance for Ive, will take place on June 21. It is unclear whether video of the interview will be made available after the event, but we have contacted festival organizers to inquire about the possibility.

(Thanks, Joe!)

Article Link: Jony Ive and Bono to Appear at Cannes Lions Festival to Discuss (RED) Partnership
 

Menel

Suspended
Aug 4, 2011
6,351
1,356
I'd rock a (RED) iPhone 6. Have done with iPad cases and iPod, and my Mophie pack.
 

Jynto

macrumors 6502
Jan 16, 2012
382
119
Nottingham, UK
Ooh, this is interesting. Jony doesn't usually give interviews, too shy. That's probably why we've hardly ever seen him on stage.
 

840quadra

Moderator
Staff member
Feb 1, 2005
9,254
5,966
Twin Cities Minnesota
Thank heavens Ive doesn't feel the need to wear shades everyplace he goes ;) .

Regardless,
Great to see the effort put forward by both people, and both organizations. Would love the option of some other RED products, even desktops and accessory items.

::EDIT::
2nd part of my (old) reply was for a different thread, Copy / paste fail ;) .
 

Rogifan

macrumors Penryn
Nov 14, 2011
24,084
31,015
Weird mix of people at this event. You have people from technology/start up companies, brand marking, media companies, etc. And then you have: Gisele Bündchen, David Hasselhoff, Courtney Love and Jared Leto. Huh?!?

----------

Is it me or does Jony Ive kinda look like a young Bono...

When he was younger, yes.

jonathan_ive_hair.jpg
 

oliversl

macrumors 65816
Jun 29, 2007
1,498
426
Jony was not on stage on WWDC, right? I mean, in that serious-face and slow-talking video kind of form. Right?
 

Aluminum213

macrumors 68040
Mar 16, 2012
3,597
4,707
Why not release a RED iPhone and iPad if they really care about raising money? They would fly off the shelves


Instead they auction a red Mac Pro so one rich guy can have it as a status symbol


What's the logic? Is it about raising money for a cause or a status symbol?
 

Tiger8

macrumors 68020
May 23, 2011
2,479
649
Did they airbrush Jony's gray shirt?

It's black now! Must be airbrushed :eek:

Either way that's not a good picture, Ivy looks scary, and Bono looks like an 80 year old
 

G4DP

macrumors 65816
Mar 28, 2007
1,451
3
Why not release a RED iPhone and iPad if they really care about raising money? They would fly off the shelves


Instead they auction a red Mac Pro so one rich guy can have it as a status symbol


What's the logic? Is it about raising money for a cause or a status symbol?

it's never been about raising money. It's all about publicity.
 

Macist

macrumors 6502a
Mar 13, 2009
783
458
I've never known why a someone purchasing an ultimately frivolous disposable consumer product would want to tie up the buying experience with visions of africans dying.

Can't Apple just quietly donate a punch of money to good causes instead of giving Boner another chance to tell us what he's doing for charidee?
 

Sy7ygy

Suspended
Nov 16, 2012
343
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Why not release a RED iPhone and iPad if they really care about raising money? They would fly off the shelves


Instead they auction a red Mac Pro so one rich guy can have it as a status symbol


What's the logic? Is it about raising money for a cause or a status symbol?

They still need to make money as a company to:

- Keep making great products.
- R&D for the future products.
- Keep paying it's employee's.
- Carry on the RED campaign.
 

krewger

macrumors regular
Sep 28, 2012
103
96
Bono looks baked with stylish eyewear and Johnny looks like it's monday morning and completely sober. I also find it freakishly odd to look at in proportions that Jony Ive's head takes up as much space as Bono's head including hair!
 

iPadCary

macrumors 6502a
Mar 6, 2012
602
211
NEW YORK CITY
How did VICE, of all people, swing getting Bono AND Jony onstage together
to be "interviewed about charity" in Cannes, of all places?!?

None of this makes any sense.
Sounds like a free, paid vakay for Bono & Ive.
 

winston1236

macrumors 68000
Dec 13, 2010
1,902
319
it's never been about raising money. It's all about publicity.

True, ultimately (red) has raised very little in its lifetime. Apple could easily donate more in a year than (red) has raised in its lifetime.
 

krewger

macrumors regular
Sep 28, 2012
103
96
resized his head and gave a bit of smile to look more human. much better.
 

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thermodynamic

Suspended
May 3, 2009
1,341
1,192
USA
I've never known why a someone purchasing an ultimately frivolous disposable consumer product would want to tie up the buying experience with visions of africans dying.

Can't Apple just quietly donate a punch of money to good causes instead of giving Boner another chance to tell us what he's doing for charidee?

It's hard to deny the facetiousness of it all...

Remember when Bono teamed up with Oprah, to sell iPods? That was another debacle in of itself, or would be for Oprah several months later when she got flustered over school kids she interviewed wanting iPods... why not tell them that they can get good grades and use that to get a job to make the money needed to buy one? But that's from 2007, the distant past...

And the best charity is done anonymously (but it prevents the advertising, ego trip, and product placement that go along with it...)
 
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