But, but… but look how
thin our iPhones are. Sure we may have to hug the wall because we lack room for batteries like those Samsung uses, but Samsung can't keep up with our iPhone's thinness. And what's important: getting to use a phone in situations where we haven't been able to find a charge at the usual time or having the thinnest phone?
Cue Billy Crystal as Fernando:
https://www.youtube.com/watch?v=J0RTD7250II
More seriously: I know this thread is going to fatten up with people attacking Samsung, this message and spinning it like it's an attack on Apple product users but I witness this very thing first hand when traveling and my family- all iPhone owners- are hunting for airport juice as soon as we get off a plane, literally hugging a wall just like it's shown there. For us, there's tangible, stinging truth in this ad.
Sure, there's also Android phones hunting for juice too but I would love to see Apple take this particular issue on in full, pairing iOS and Apple hardware optimizations with a comparably (bigger) battery (which doesn't mean iPhones have to get thicker). The truth that underlies the message of this commercial is much like the truth that underlied the Mac vs. PC ads- both resonate because of that truth.
If you travel with an iPhone and haven't ever had to hug a wall, good for you. But it happens. A lot. I see it and do it myself. I'd gladly trade some "thinnest ever" one-time hype for a bigger battery that would benefit us for the life of the device; 5s is plenty thin and yet 6 appears to be going for "thinnest". Why? Because thin is innovation? Because thin will deliver more benefit over time? Because the onerous thickness of 5s just had to be addressed? Because that one-time "wow!" effect in the launch presentation is worth all the subsequent wall-hugging? Because we
want to pay more for a battery case too (so that we get the battery life we actually need)?