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iPhone Buyer Statistics, O2 Confirmed for UK?

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macrumors Penryn
Original poster
Jul 11, 2003
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Early iPhone owners are overwhelmingly happy with their devices, a survey out Friday says, and Apple (AAPL) and AT&T (T) are luring customers from rivals as a result.

In one of the first such studies, 90% of 200 owners said they were "extremely" or "very" satisfied with their phone. And 85% said they are "extremely" or "very" likely to recommend the device to others, says the online survey conducted and paid for by market researcher Interpret of Santa Monica, Calif. The firm surveyed 1,000 cellphone users July 6-10.
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I found this chart interesting. Verizon seems to be the most hurt; wonder if passing on the deal still seems like the right decision.
 
Article Link
https://www.macrumors.com/2007/07/13/iphone-buyer-statistics-o2-confirmed-for-uk/

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I think they'll regret it, yes.

The bottom line is that people switched almost entirely due to the iPhone, not anything that AT&T did.

Now all AT&T has to do is not totally suck and they have a huge user base til 2012 simply due to loyalty to Apple, not AT&T.
 
iPhone Buyer Statistics, O2 Confirmed for UK?



USA Today reports that early iPhone adopters are overwhelmingly happy with their iPhones.
In one of the first such studies, 90% of 200 owners said they were "extremely" or "very" satisfied with their phone. And 85% said they are "extremely" or "very" likely to recommend the device to others, says the online survey conducted and paid for by market researcher Interpret of Santa Monica, Calif. The firm surveyed 1,000 cellphone users July 6-10.
Click to expand...
Of course, early adopters are a special population and may not reflect the satisfaction of later consumers as a whole. Some other interesting statistics that came from the studies are included:

• 51% of buyers were switching to AT&T from another carrier
• 35% of carrier switchers paid an early termination fee (avg $167) to switch
• 3 of 10 were first-time Apple customers.
• for 4 of 10, the iPhone was their first iPod
• New iPhone owners expected to pay about $35 more a month than their previous cellphone.

Meanwhile, Forbes publishes a report that Telefonica SA's O2 mobile phone unit has reached an agreement to become the exclusive network partner for Apple's iPhone in the UK. Sales are reported to begin "shortly". Vodafone had reportedly been a front runner in negotiations but in the end felt that the commercial terms were not viable.

Article Link
 
USA Today

That's me, Kelly Croy, MacRumors member, in the USA Today article. :cool:
 
kcroy said:
That's me, Kelly Croy, MacRumors member, in the USA Today article. :cool:
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Congrats!

In the UK here - was thinking of getting one for my wife then a 2nd gen for me early next year.

Happy for you and your new iPhone!

If they can get Gmail and the Google calendar to work offline and sync I'm sold.. On reason I hold onto my HTC smartphone is so that I can run TomTom Sat Nav - I'm assuming that the 2nd gen will eith have it built in or could pair with a bluetooth GPS.
 
Nice to hear positive feedback about the iphone. I'm waiting for the next rev to get one.
 
Craigy said:
Congrats!

In the UK here - was thinking of getting one for my wife then a 2nd gen for me early next year.

Happy for you and your new iPhone!

If they can get Gmail and the Google calendar to work offline and sync I'm sold.. On reason I hold onto my HTC smartphone is so that I can run TomTom Sat Nav - I'm assuming that the 2nd gen will eith have it built in or could pair with a bluetooth GPS.
Click to expand...

Heh let the wife test it out :p

I'm happy if it goes on O2 as i am on O2 and my contract is ready to renew in Sept
 
I'm also on o2 so I'll be thrilled if this pans out. The only thing I'm worried about are the data costs. I currently have an xda orbit and I get killed on data fees every month and it's just email and the odd google.
 
51% of buyers switched to AT&T for the iPhone alone? Wow, that's great news! I really hope Verizon is kicking themselves. A half percentage of a whole... that's huge.
 
O2, not the best choice for the UK. Vodafone have a much better network.

I guess they were the only company who would bend over far enough for big Jobs to do the business.

This choice will affect iPhone sales, says he who's now thinking twice about it. If it were Vodafone; no issues.

Ho hum.

I wonder if a 3G version is coming for Europe? Seems stupid to go back to slow networks now all the carriers have invested in 3G.
 
tjcampbell said:
I'm also on o2 so I'll be thrilled if this pans out. The only thing I'm worried about are the data costs. I currently have an xda orbit and I get killed on data fees every month and it's just email and the odd google.
Click to expand...

I wouldn't hold your breath at the chances of O2 dropping their prices.

I'm sure O2 will see it as a way of increasing their revenues:-( Milk that cash cow.
 
iPhone Latin America...

Reading all this info about iPhone let my mouth watering... and I keep wondering if in a near-future moment Apple will release iPhone here... It would be great!!

Like they advertised the iMac back 1998, it woul be cool to read in the news:


"Diga Oi para o iMac" (say hi to...)
 
Wow. Apple must be happy, but AT&T must be breaking out the champagne. If there were 500,000 iPhones sold the first weekend (rough average of estimates), and half were new to AT&T, and the minimum monthly is $60...

That's a minimum of $15M per MONTH of new AT&T revenue. Just from the first weekend's sales. That's truly astounding.

I can't wait for Apple's 3Q results, to hear how many were actually sold. Probably another 10 days for that.
 
At least it wasn't "No Customer Service" Orange. Nor "haha, no signal for you and look at our crappy-arse GPRS network and oh, we'll block emails you send from your phone" Vodafone. O2 aren't bad though, although their signal levels were pretty dire where I lived a couple of years back when I was last with them (couldn't use the phone inside the house). Guess that means no iPhone for me, but I wasn't likely to buy one anyway.
 
FWIW...
I switched to AT&T (from VZW), did not pay an early termination fee, been with Apple over 15 years, this marks my second iPod (also have a 1st gen iPod), monthly bill has gone down more than $20 (while experience/functionality has gone WAY up), I absolutely LOVE the device & have either demoed or recommended it to easily ~200 people (~1/2 of which were new to Apple).

Next.
 
Glenny2lappies said:
I wouldn't hold your breath at the chances of O2 dropping their prices.

I'm sure O2 will see it as a way of increasing their revenues:-( Milk that cash cow.
Click to expand...

Can't see Steve agreeing to go with O2 if they won't change them. That's going to put people off and reduce sales and that's not what Apple want. I guess they might not come down as much as people might like but I expect they'll have to do something.
 
I guess that means O2 will need to be spending some cash on network infrastructure then, seeing as they don't have an EDGE network right now.... Either that or 3G iPhone for us. Personally I'll believe either when I see the Apple press release and not before.
 
Well lets hope the European iPhone has 3G as GPRS data is slower than dial-up so it would sort of defeat the point of the iPhone, only Orange UK has a partial EDGE network and O2-UK does not even have a full 3G network.
 
Verizon has totally screwed themselves over this. If apple has sold 1million iPhones, which Im sure they have by now, that means roughly 250,000 have left Verizon assuming that 25% of the users have switched to AT&T for the iPhone from Verizon. I can only see the number of people eventually switching from Verizon to reach half a million if not eventually reaching the 1 million mark sometime mid to late next year. If I remember correctly, didnt Verizon end up edging AT&T for most number of users in America? Well I guess they went ahead and screwed that up....

Do you realize how many people would have went to Verizon from AT&T to get the iPhone? FAAAAR more than went from Verizon to AT&T thats for sure....
 
I figured Apple wouldn't do Europe until they came out with a version 2 which would include 3G. But if they plan to sell in Europe very soon, that almost certainly means it will be the very same EDGE phone in the US. Say hello to EDGE, guys! :( With the seamless WiFi in there, it's tolerable..
 
p0intblank said:
51% of buyers switched to AT&T for the iPhone alone? Wow, that's great news! I really hope Verizon is kicking themselves. A half percentage of a whole... that's huge.
Click to expand...

Those 51% are exactly why AT&T wanted the deal, _and_ they are the reason why it is an exclusive deal. AT&T doesn't care what phone you use. They care slightly that switching an AT&T customer to an iPhone will also switch them to a more expensive data plan. What they really, really care about are 600,000 or so customers already leaving Verizon and others and joining AT&T; that is where the money is. At 60 dollars per month and an estimated 600,000 switchers today, that is $864 million over two years, and more to come!
 
I've used O2 before and it's not exactly great in my opinion.

I'm currently on a Vodafone contract which -- as far as I'm aware -- has a much more reliable network.

Even if it IS O2, I'm sure I'd make the switch when my contract is done. If they choose EDGE over 3G it won't be much of a deal-breaker for me, but who has EDGE in UK? Eeek!
 
I am really looking forward to the iPhone in the UK. T-mobile would have been the best network i would have thought due to the web 'n' walk packages - maybe o2 will come up with something similar? Either way my orange contract is up in August and I will be switching to o2!
 
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