Probably really aimed at the Apple Stores
I think, in my most humblest way, that the discounts are really meant for Apple's brick and mortar stores. If you are in a mall on BF and in a buying frenzy (which the mall and other stores have already done) then seeing a glitzy Apple product on sale could entice you into an Apple store. In a mall, the disount may bring in a large number of new customers. And yes, I know that there are better deals elsewhere, but if you are new to Apple you don't know that - yet.
I'll bet that most of the people in an Apple Store on BF are new customers. Die hard Apple users are going to think twice about going into a packed frenzied Apple store just to save 10%. Some will, but a lot won't.
The online discounts are likely just a reflection of the Apple store prices, and the Apple stores are probably where Apple wants to make its BF impact.
Just my humble 2 cents... no 3 cents, wait 3.75 .... 2.25 ... ok now its 1.33 ... sheesh I hate these currency fluctuations....
I think, in my most humblest way, that the discounts are really meant for Apple's brick and mortar stores. If you are in a mall on BF and in a buying frenzy (which the mall and other stores have already done) then seeing a glitzy Apple product on sale could entice you into an Apple store. In a mall, the disount may bring in a large number of new customers. And yes, I know that there are better deals elsewhere, but if you are new to Apple you don't know that - yet.
I'll bet that most of the people in an Apple Store on BF are new customers. Die hard Apple users are going to think twice about going into a packed frenzied Apple store just to save 10%. Some will, but a lot won't.
The online discounts are likely just a reflection of the Apple store prices, and the Apple stores are probably where Apple wants to make its BF impact.
Just my humble 2 cents... no 3 cents, wait 3.75 .... 2.25 ... ok now its 1.33 ... sheesh I hate these currency fluctuations....