I've generally not had a very happy experience at the Apple Store in Birmingham's (UK) Bullring.
I've shopped there regularly since it opened a few years ago and generally I know exactly what I want and I want to go in, buy it and get out.
Now I don't know whether the problem is just with staff at the Bullring store or perhaps it's a general problem with Apple's retail store because 4 out of 5 times that just doesn't happen and it's entirely down to the poor service from the staff.
I've been in there with a BIG queue waiting to pay, only 1 person operating the tills but with 2-3 Apple employees standing behind him chatting and 2 or 3 more dusting Macs, tidying iPods. Anythng but, God forbid, actually serving customers. I took several pictures of this and sent them to Apple (Jobs@ and Bulliring@) but never received a response.
Today though I experienced the ultimate in bad service combos: every individual bad experience I've had over the years was reprised in today's encounter.
I arrived at the Apple store at about 12:50pm. Started queuing. Eventually a member of staff notices me and ask what would I like. I say I'd like to buy a Mac Pro, 2.66GHz, 8-core, 12GB of memory and the ATI graphics. "Wow" he says that's an impressive spec... o'rly. "Let me find you a concierge personal shopper to help you." This entailed registering on their web site using one of the store machines and then salesperson #1 disappears.
It's now about 1pm. About 1:05 and salesperson #2 appears, lady in an orange top. "I understand you're here for the concierge service?". "Actually no, I'm here to buy a Mac Pro". "I'll send you the concierge when one is available". Salesperson #2 disappears.
About 5 minutes later salesperson #3 turns up. "I'd like to buy a Mac Pro, 2.66GHz, 8 core, 12Gb of memory with the ATI graphics card. And I'd like to use the education discount, here's a General Teaching Council card." Salesperson #3 seems to think I might be better off with a business discount (why I don't know, I'm not a business) and disappears into the back of the store to "check". It's about 1.10pm when he re-appears again. "What was it you wanted?" (I repeat for the third time the Mac Pro I want) "hmm and you want the 12GB of memory fitted?" .... "Yes of course". He disappears into the back again.
About 5-10 minutes later it's about 1.20pm and salesperson #4 shows up. "Hello I'm the business manager" says the rather scruffy guy with a pork pie hat on his head "I'm afraid that we don't have the ATI card in stock."
I then tried to complain to the store manager. After, yes you guessed it, hanging around being ignored for 10 minutes I finally got salesperson #2 to get me the store manager. Salesperson #5 turns up. I ask him if he's the store manager and he tells me no he isn't. At this point I just walked out.
So after wasting 40 minutes of my time, passing me back and forth between FIVE different salespeople they finally tell me they don't have a component of the Mac Pro I've been asking for. Despite the fact that I told them right at the beginning *exactly* what I wanted.
Is this typical Apple Store service or is the Bullring store just really, really crap?
Edward
I've shopped there regularly since it opened a few years ago and generally I know exactly what I want and I want to go in, buy it and get out.
Now I don't know whether the problem is just with staff at the Bullring store or perhaps it's a general problem with Apple's retail store because 4 out of 5 times that just doesn't happen and it's entirely down to the poor service from the staff.
I've been in there with a BIG queue waiting to pay, only 1 person operating the tills but with 2-3 Apple employees standing behind him chatting and 2 or 3 more dusting Macs, tidying iPods. Anythng but, God forbid, actually serving customers. I took several pictures of this and sent them to Apple (Jobs@ and Bulliring@) but never received a response.
Today though I experienced the ultimate in bad service combos: every individual bad experience I've had over the years was reprised in today's encounter.
I arrived at the Apple store at about 12:50pm. Started queuing. Eventually a member of staff notices me and ask what would I like. I say I'd like to buy a Mac Pro, 2.66GHz, 8-core, 12GB of memory and the ATI graphics. "Wow" he says that's an impressive spec... o'rly. "Let me find you a concierge personal shopper to help you." This entailed registering on their web site using one of the store machines and then salesperson #1 disappears.
It's now about 1pm. About 1:05 and salesperson #2 appears, lady in an orange top. "I understand you're here for the concierge service?". "Actually no, I'm here to buy a Mac Pro". "I'll send you the concierge when one is available". Salesperson #2 disappears.
About 5 minutes later salesperson #3 turns up. "I'd like to buy a Mac Pro, 2.66GHz, 8 core, 12Gb of memory with the ATI graphics card. And I'd like to use the education discount, here's a General Teaching Council card." Salesperson #3 seems to think I might be better off with a business discount (why I don't know, I'm not a business) and disappears into the back of the store to "check". It's about 1.10pm when he re-appears again. "What was it you wanted?" (I repeat for the third time the Mac Pro I want) "hmm and you want the 12GB of memory fitted?" .... "Yes of course". He disappears into the back again.
About 5-10 minutes later it's about 1.20pm and salesperson #4 shows up. "Hello I'm the business manager" says the rather scruffy guy with a pork pie hat on his head "I'm afraid that we don't have the ATI card in stock."
I then tried to complain to the store manager. After, yes you guessed it, hanging around being ignored for 10 minutes I finally got salesperson #2 to get me the store manager. Salesperson #5 turns up. I ask him if he's the store manager and he tells me no he isn't. At this point I just walked out.
So after wasting 40 minutes of my time, passing me back and forth between FIVE different salespeople they finally tell me they don't have a component of the Mac Pro I've been asking for. Despite the fact that I told them right at the beginning *exactly* what I wanted.
Is this typical Apple Store service or is the Bullring store just really, really crap?
Edward