What am I doing? I am using the resources necessary to sustain my own existence on this planet. Wherever I can, and where it's convenient, I opt for energy-saving and eco-friendly options. I live in a reasonable townhouse, I drive a reasonable car.
But what does this have to do with being critical of Apple?
To take your own analogy further, I look at photos of that store, I look at the description of how it's going to be a "beacon of light from blocks away" and I see a man living in a 50,000 square foot mansion made with rainforest timbers, with 30-foot tall glass ceilings and a 5-million gallon outdoor swimming pool that's heated 24/7 to 90 degrees F, with a fleet of stretch Hummer limousines and private helicopters, every one of them fuelled and idling at all times, ready to take him wherever he pleases at a moment's notice. Absolutely, totally excess and unnecessary and not in the least bit being responsible or in the spirit of "consuming what is needed".
I would only be hypocritical if I was the man living in the mansion above. All I'm advocating here is "consume what you need, and no more".
Edit: Look at the front page story. It says that this store could fit 11 5th Avenue NYC Apple Stores inside it. Literally enough empty space for Apple stores 10 times over! Sure, it's a spectacle, it's magnificent, but how can anyone say that's not excessive?