Some additional details...
In the Apple Store, they had the Incase directly to the right of the Apple case. A salesperson helping someone was pushing the Apple case. I read about the Incase at Apple's online store. There are now about 10 comments on it.
There's a couple more nice features with the case. First the grip is very nice and it gives you some peace of mind. I was not comfortable handling the device without something with a better grip. Also there is a nice little two inch band on the back of the case you can slide your hand right into and keep the unit comfortably under control with one hand. The material itself is nice and softer to the touch than Apple's. It does have a thicker feel but it adds a sense of security. Not much is going to help this unit if you drop it though.
The Apple case is $20 cheaper. For many folks that's good enough but folks that have compared the two are going with the Incase.
It's extremely well thought out. I've now used it at two different locations and it was great to have the option of three different angles for viewing and typing. Would imagine it's going to also work quite well on a couch, in a bed and practically anywhere else. Another spot I will be using it is on the reader on top of my indoor bike. It sits up there perfectly in landscape and can also sit in portrait. Bet with the Incase, it will sit more balanced with less chance of a mishap. Bottom line, I had the naked iPad out in a park sitting on a bench. Nothing made me feel comfortable handling it. Now it's really easy to handle and set up to your choice. And that allows you to use it as intended.
The Apple Case may be a good, cheaper choice for folks who are less interested in the material, want a bit more thin outer shell but it lacks the features of the Incase albeit at a lower price.
I will be turning away the Fedex delivery tomorrow of the Apple Case. There's no reason to even accept it and inspect it vs. the Incase.
What the incase feels like is one of this pocket calendars people use to carry around with a snap shut button. It's about the same size and obviously heavier than a couple of inches of paper.
Would highly recommend folks check this out. No I'm not affiliated with Incase but have to say, right now there's no better choice if viewing/typing positions are an important consideration.
If not, then you have a ton of other options. I'm very happy though with the Incase, even at the $60 price tag. Would like to have seen it at $45 or $55 though.
Hey you can't have everything but I find the options on positioning on this so good you will be able to use it more adeptly at just about everything. The glass on the iPad is so reflective you will want the multiple angles just to minimize that alone.
Enjoy.