I'm always eager to try out new word processors in the iPad. But this one comes off a little too smug in its efforts to tour limitations as achievements.
The font, for instance. I don't like monospaced fonts, and that's just my personal preference. The marketing materials for this puppy try to convince me that the sole font displayed is just as perfect as you can get. Hmmm.
And this business about not displaying page count or word count, but "reading time." Sorry: nope. I'm a professional writer, and I've never, for one minute, thought about my work in that metric. I sit down to write x number of words, or x number of pages. That alone is enough to put me off this app. But the general air of "trust us, we know what's best" puts me off still further.