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Apple Airs New 'iCloud Harmony' Commercial

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Apr 12, 2001
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Apple today released a new iPhone 4S commercial focusing on iCloud. Entitled "iCloud Harmony", the ad offers no voiceover and instead utilizes a series of fast-paced cuts to show music, photos, calendars, apps, contacts, and books all automatically syncing among Macs, iPads, and iPhones.

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The commercial, which is also being featured on Apple's main homepage, ends with the tagline "Automatic. Everywhere. iCloud."

Article Link: Apple Airs New 'iCloud Harmony' Commercial
 
Article Link
https://www.macrumors.com/2012/02/26/apple-airs-new-icloud-harmony-commercial/
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Apple needs to air one focusing on 'Find My Phone'.
That feature (which I laughed at thinking it would be pointless) help me get a 2 month old iPhone 4S back.
 
When they showed the music download they should've showed it screwing up the album artwork and replacing explicit albums with censored ones. Well come on guys it would've been more realistic!

iCloud and match have been disappointing.
 
iCould all, and all is better than MobileMe.

But iTunes Match is absolutely worthless. Nothing but problems for so many users. The one part of iCloud that clearly wasn't ready.
 
Andronicus said:
When they showed the music download they should've showed it screwing up the album artwork and replacing explicit albums with censored ones. Well come on guys it would've been more realistic!

iCloud and match have been disappointing.
Click to expand...

iCloud works pretty well....iTunes Match on the other hand is a big disappointment
 
Cynicalone said:
iCould all, and all is better than MobileMe.

But iTunes Match is absolutely worthless. Nothing but problems for so many users. The one part of iCloud that clearly wasn't ready.
Click to expand...

iTunes Match really isn't a part of iCloud because it doesn't use your iCloud storage and doesn't sync anything really.
 
Simple and graceful commercials, but I still like the Siri ones better.

Music didn't seem like a good fit.
 
The only reason Apple products sell better than Android products is, Apple has better commercials. That and the fact that Apple makes better stuff. If Apple were to have bad marketing and make useless junk, Google would win.

It's not fair, we should pass a law making Apple have bad commercials and sell bad products. "Use the iPhone, because it now smells like a rabid skunk!"
 
Good ad. A healthy reminder to mum and dad not to get kinky with the iPhone camera if grandma or the kids share the same Apple ID.
 
Most of the people who post on this site are Apple people. We all understand what the commercial is about. I wonder how many non technical people will get the concept?
 
Andronicus said:
When they showed the music download they should've showed it screwing up the album artwork and replacing explicit albums with censored ones. Well come on guys it would've been more realistic!

iCloud and match have been disappointing.
Click to expand...

iCloud? Works great for me. Match? Disappointing.
 
RalfTheDog said:
Most of the people who post on this site are Apple people. We all understand what the commercial is about. I wonder how many non technical people will get the concept?
Click to expand...

You've just hit on one of Apple's key strengths right there—making technology which even non-technical people get. And the ads back that up I think. The non-technical person might be tempted to ask why the pictures are appearing on the computer, as if by magic—but that's the whole point isn't it? ;)
 
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