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98% of U.S. Apple Retail Stores Out of Stock of Apple TV [Updated]

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Apr 12, 2001
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Last week, we noted that shortages of the Apple TV at third-party retailers had begun spreading to Apple itself, with a number of the company's own retail stores reporting that the set-top box was unavailable for immediate in-store pickup. With a part number for a product with the code name of "J33" and known to be the next-generation Apple TV also surfacing last week, it certainly appears that an update is imminent.

apple_tv_black.jpg

With Apple's iPad 3 media event now roughly 36 hours away and Apple also expected to unveil an updated Apple TV at the event, we've been watching as more and more Apple retail stores are running dry of the current model. By our most recent count, 98% of Apple's 246 U.S. stores are currently out of stock, leaving only four with the Apple TV available for immediate pickup during store hours:

- San Francisco flagship (San Francisco, California)
- Higuera Street (San Luis Obispo, California)
- SoHo (New York, New York)
- South Hills Village (Pittsburgh, Pennsylvania)

A fifth store, the Valley Fair location in Santa Clara, California, was showing "in stock" status for the Apple TV just a few hours ago but is now simply listing the product as "unavailable for pickup".

For those retail stores currently out of stock, the earliest an online store order placed today could be available for pickup would be March 9, although some stores are quoting pickup dates as far out as March 15. These lead times are, however, fairly typical for out of stock products that need to be shipped to a store for pickup. But being so close to Wednesday's media event suggests that any orders would be filled with the new model.

Apple's U.S. online store does continue to show "in stock" availability for the Apple TV. Customers selecting free or 2 business day shipping are being quoted a delivery estimate of Thursday, March 8, while next-day shipping could see an arrival on Wednesday, March 7, the day of the event. It seems likely, however, that Apple would at this point also stall on shipping direct delivery orders until Wednesday's announcement.

A number of Apple's other online stores around the world are still quoting "in stock" status for the Apple TV, although some have slipped by a few days ahead of the event. Online stores in Denmark, Finland, Ireland, Norway, and the United Kingdom are currently showing 2-4 business days for shipping estimates, while those in Austria, Canada, France, Germany, Mexico, and Switzerland are quoting 1-2 business days.

Rumors and speculation have suggested that Apple will be delivering a new, more powerful model of the Apple TV on Wednesday, offering support for 1080p video to complement the ultra-high resolution display on the new iPad. Apple may also roll out updated iTunes Store video content at the higher resolution.

Update: The San Francisco and San Luis Obispo stores are now also out of stock of the Apple TV, leaving only SoHo and South Hills Village with immediate availability of the device.

Update 2: With just over 13 hours to go until the media event, the SoHo store is now also out of stock of the Apple TV. Pittsburgh's South Hills Village store is now the only U.S. location with the current Apple TV in stock for immediate pickup ahead of the event.

Article Link: 98% of U.S. Apple Retail Stores Out of Stock of Apple TV [Updated]
 
Article Link
https://www.macrumors.com/2012/03/06/98-of-u-s-apple-retail-stores-out-of-stock-of-apple-tv/
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1080p Apple TV combined with an iPad HD with AirPlay Mirroring capabilities is going to bring up some great possibilities. :)
 
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Yep, this event will be all about the iPad and Apple TV. Pretty exciting! :D
 
Did they suddenly become popular, or did stores intentionally not request more units?
 
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Real Apple TV

It will probably just be a small A5 or A5X update to it but what if it was the mythical full Apple HDTV??
 
Yay South Hills Village for actually having something in stock for once. That store never has had anything I need in the past. Always had to go to Shadyside for everything.
 
I may have missed this previously, but have there been any part leaks on this? Yes I now it's small, but internals wise yet?
 
Next generation Apple TV is going to be a projector. Small enough to fit in your jeans pocket!
Take your TV anywhere you go! No Siri needed on the apple-tv. Rather, your iPhone Siri will talk to the projector!
 
So here's the thing - The iPad is getting higher res, Apple is pushing Air Play -- so the Apple TV needs higher res and greater processing. They might as well show these in action together. It's about closing in on controlling the living room. Wirelessly.
 
if the appletv and the ipad are updated, apple is about to get a cool 800+ from me soon..

damn my apple addiction...
 
8CoreWhore said:
So here's the thing - The iPad is getting higher res, Apple is pushing Air Play -- so the Apple TV needs higher res and greater processing. They might as well show these in action together. It's about closing in on controlling the living room. Wirelessly.
Click to expand...

Then in that case, Apple might as well unveil new Airport Extreme and Time Capsule models with 802.11ac, which should really benefit 1080p streaming in home networks.
 
I REALLY hope we get big updates, not minor ones like the 4S. Granted I have a 4S....but shock me like the 4!
 
I must be missing something, but why is apple cutting this generation atv? I'm surprised because in their smartphone market, the 3gs, 4, and 4s are all sold alongside each other.

Does that reflect their confidence in the upcoming release, their prowess as they don't want to water down their tv market share with multiple products, or just a minor improvement?

I suppose the fact that this, historically, has been a hobby for apple should also be taken into account...
 
I'm really looking forward to an iPad 3/HD and an Apple TV 3 with full 1080p AirPlay mirroring! This is the only reason I haven't gotten an Apple TV yet. Please don't disappoint on Wednesday.
 
The one thing I am hoping is a clear upgrade path for people who already own movies from iTunes; for both SD and HD owners. Just like how Apple upgraded the music library to iTunes Plus, they should have a partial fee to upgrade SD content to the new 1080p contnet (if that becomes true). And hopefully, 720p owners get access to 1080p versions on their existing content for free.
 
we are already seeing Media boxes with Android Marketplace, Apple need to bring the appstore to the appleTV, and provide a cheep iPod Touch as the Controller, also for those who already have Touches and iPhones and iPads allow people to control it that way.
 
Apple TV to be iPad app

Here's what I think... They get rid of the black box, and release a small HDMI dongle/receiver that picks up AirPlay from your iPad. On the iPad you have a new TV app that has everything and more the old Apple TV had.

The iPad IS the new Apple TV!
 
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