Yep, upgrading. Sister-in-law is having my iPad2. (which I swore I would never get in the first place)
It's strange, 3 years ago, there was no Apple stuff in the household, then I got an iPod Touch because of a game I wanted to play on the road.
3 years later, we have an iMac, a MBP, 3 iPod Touchs (3 children), soon the new iPad in our household, my wifes sister now has 2 iPod Touchs after seeing ours and soon my iPad2, my mum has an iPad after seeing mine. My sister... etc etc The bandwagon effect Apple has is quite incredible.